涉商评论如何保持独立——以《王者荣耀》事件为例

发布时间：2018-02-25 01:33

本文关键词： 企业公关新闻报道软文 “有偿新闻” 新闻敲诈腾讯报道对象公关传播记者节人民网 　出处：《青年记者》2017年24期 　论文类型：期刊论文

【摘要】：正相较于输出事实的新闻报道,传递价值观的评论在新闻行业"追寻良知、培育精神、守护底线"方面的责任更重。综观手机游戏《王者荣耀》引发的媒体论战,我们能从一些细节觉察到企业公关攻防战的意味。今年6月底到7月底,有数十家媒体就《王者荣耀》话题发表评论,既有"怒怼"之作,也有辩驳之说。但其中有一些评论文章,疑似涉事企业或其竞争对手的"软文"。以此来看,这场论战既是媒体
[Abstract]:Rather than outputting factual news reports, commentary that conveys values is more responsible for the news industry in terms of "pursuing conscience, cultivating spirit, and guarding the bottom line." take a look at the media debate over the mobile game Honor of King. We can detect the implications of the corporate PR offensive and defense war in some detail. Between the end of June this year and the end of July, dozens of media outlets commented on the "Honor of King" topic, with "anger". There are arguments, too. But there are some commentaries, some of which are suspected of being "soft writing" by companies involved in the matter or by their competitors. In this light, the debate is the media
【作者单位】：北京大学政府管理学院;《新华每日电讯》评论部;
【分类号】：G212.2

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