新媒体在我国农业科技传播中的应用与对策研究

发布时间：2018-05-05 11:22

本文选题：新媒体农业科技传播应用对策 + 　；参考：《成都理工大学》2017年硕士论文

【摘要】：农业科技传播在农村社会发展中扮演着重要的角色,新媒体的出现为农业科技传播的模式提供了新的手段和途径,在带来新机遇的同时也提出了新的挑战。在新媒体的影响下,农业科技传播不能固守传统的传播模式,应随着新媒体的发展而发展。本文通过对新媒体及农业科技传播基本概念的界定,阐述了新媒体的特点,并在形式上、受众上和传播机制上将新媒体与传统媒体进行了对比,凸显出新媒体在农业科技传播中的优势,然后根据我国新媒体在农业科技传播中的应用现状,发现了我国新媒体在农业科技传播应用中存在的一些问题。接下来便是从新媒体自身、传播者与受众三个方面深入剖析了产生这些问题的原因,发现了新媒体自身的技术局限、建设成本以及受众范围受限等客观原因,同时也认识到了“传者本位”、农业科技工作者以及农民自身的认知不足和素质不高等方面的主观问题。最后根据这些原因提出了一些具有可行性、针对性的建议,让农业科技在新媒体环境下更好、更有效地传播,促进我国农业及农村社会的发展。
[Abstract]:The spread of agricultural science and technology plays an important role in the development of rural society. The emergence of new media provides a new means and approach for the mode of agricultural science and technology communication, which brings new opportunities and challenges at the same time. Under the influence of new media, agricultural science and technology communication can not stick to the traditional mode of communication, and should develop with the development of new media. By defining the basic concepts of new media and agricultural science and technology communication, this paper expounds the characteristics of new media, and compares new media with traditional media in form, audience and communication mechanism. This paper highlights the advantages of new media in agricultural science and technology communication, and then finds some problems existing in the application of new media in agricultural science and technology communication according to the current situation of the application of new media in agricultural science and technology communication in our country. Then it analyzes the causes of these problems from three aspects of new media itself, communicators and audiences, and finds out that the new media has its own technical limitations, construction costs and limited audience scope, and other objective reasons. At the same time, it also recognizes the subjective problems of the "transmission-oriented", agricultural science and technology workers as well as farmers themselves, lack of understanding and poor quality, and so on. Finally, according to these reasons, some feasible and targeted suggestions are put forward to make agricultural science and technology better and more effective to spread in the new media environment, and to promote the development of agriculture and rural society in our country.
【学位授予单位】：成都理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F323.3;G206

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