热播反腐剧受众接受心理分析——以《人民的名义》为例

发布时间：2018-05-06 02:40

本文选题：艺术作品 + 姚斯　；参考：《传媒》2017年10期

【摘要】：正接受理论主要创立者姚斯认为,一部影视作品的完成,并不仅仅在于作品本身,影视作品的意义应当是一个不断延伸和未完成待续的被解读过程,其中最重要的一环在于作品的受众。根据姚斯的观点,受众对艺术作品的接受程度是检验作品成功与否的重要标准,也是电视艺术创作的主要方向。反腐题材电视剧《人民的名义》自播出以来,获得了不俗的口碑,收视率也一路攀升。据新华网报道,该剧播出5集,全网视频播放总量达2.2
[Abstract]:Yao S, the main founder of the reception theory, believes that the completion of a film and television work is not just the work itself, but that the significance of the film and television work should be a continuous and incomplete process of being interpreted. One of the most important is the audience of the work. According to Yao's view, the acceptance of art works by audience is an important criterion to test the success of works, and is also the main direction of TV art creation. Anti-corruption TV series, the name of the people, has gained a good reputation since its broadcast, and ratings have climbed all the way. According to Xinhuanet, five episodes of the show were broadcast, and the total number of videos broadcast on the whole network reached 2.2.
【作者单位】：南昌大学新闻与传播学院;
【基金】：2016年度江西省研究生创新专项资金项目“媒介融合背景下地方电视台移动客户端传播能力提升研究”(项目编号:YC2016-S018)的阶段性成果
【分类号】：G222

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