传统行业企业新媒体视觉营销策略

发布时间：2018-05-13 19:52

本文选题：传统行业企业 + 新媒体　；参考：《经营与管理》2017年05期

【摘要】：随着互联网和移动互联网发展彻底改变人们的工作和生活方式,媒体也进入新媒体时代。发源于互联网的新型行业企业能够顺利地掌握互联网思维模式,不断利用新媒体进行营销创新。但很多近两年才开始"触网"的传统行业企业,业务运作模式与互联网行业企业截然不同,无法照搬照抄营销案例。因此,许多传统行业企业针对行业和产品的特点,制定创新策略。其中,视觉营销策略作为新媒体营销的核心内容,对传统行业企业营销来说非常重要。
[Abstract]:With the development of the Internet and mobile Internet, people's working and life style has been completely changed, and the media has entered the new media era. The new industry enterprises originated in the Internet can master the thinking mode of Internet and constantly use new media for marketing innovation. But a lot of traditional industry enterprises that only began to "touch the net" in the last two years, the business operation mode is very different from the Internet industry enterprise, and cannot copy the marketing case. Therefore, many traditional industry enterprises to the characteristics of the industry and products, to formulate innovative strategies. Among them, visual marketing strategy, as the core content of new media marketing, is very important to the traditional industry enterprise marketing.
【作者单位】：浙江万里学院;
【分类号】：F274;G206

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