网络虚拟空间社会主义意识形态传播及其建设研究

发布时间：2018-05-15 22:30

本文选题：社会主义意识形态 + 网络虚拟空间　；参考：《北京师范大学学报(社会科学版)》2017年02期

【摘要】：互联网和信息技术所塑造的网络虚拟空间,开拓了一个深不可测的观念和意识的世界,事实上已经成为社会主义意识形态传播的"主战场"、"主阵地"和"最前沿"。在网络虚拟空间中,社会主义意识形态传播面临的困境之根本和实质在于社会主义意识形态话语权的流失。网络虚拟空间通过再塑意识形态的传播范式,使得意识形态话语权的表达、分布和实现随着传播机制、传播形式和传播路径的不同而改变,从而造成网络虚拟空间社会主义意识形态话语权在与非社会主义意识形态的斗争中流失,在公众的认同障碍中流失,在网络虚拟空间功能性建设的弱势下流失。有鉴于此,必须努力探索和进行互联网逻辑下社会主义意识形态传播的生态重构:传播系统的"共生性"重构、媒介系统的"诗意化"重构、受众系统的"生命力"重构。通过坚守根本话语方式、锻造建设理念张力、增强传播认同效应、保障意识形态安全等建设路径,不断增强社会主义意识形态在虚拟空间的吸引力和话语权。
[Abstract]:The virtual space created by the Internet and information technology has opened up a world of unfathomable concepts and consciousness. In fact, it has become the "main battlefield", "the main position" and "the most advanced" for the spread of socialist ideology. In the virtual space of network, the essence of the predicament of socialist ideology communication lies in the loss of socialist ideology's right to speak. The network virtual space changes the expression, distribution and realization of the right to speak of ideology with the different communication mechanism, the form and the way of communication through the remolding of the mode of communication of ideology, which makes the expression, distribution and realization of the right to speak of ideology change. As a result, the network virtual space socialist ideology right to speak in the struggle against non-socialist ideology, in the loss of public identity obstacles, in the network virtual space functional construction of the weak loss. In view of this, we must make great efforts to explore and carry out the ecological reconstruction of socialist ideology communication under the logic of Internet: the "symbiosis" reconstruction of the communication system, the "poetic" reconstruction of the media system, and the "vitality" reconstruction of the audience system. By sticking to the way of fundamental discourse, forging the tension of construction idea, enhancing the effect of communication and identity, ensuring the security of ideology, etc., the attraction and the right of speech of socialist ideology in virtual space are constantly enhanced.
【作者单位】：陕西师范大学马克思主义学院;陕西师范大学毕业生就业指导服务中心;
【基金】：国家社会科学基金项目“网络虚拟空间社会主义意识形态传播及其建设研究”(16BKS096)
【分类号】：D64;G206

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