网络自制剧内容生产研究

发布时间：2018-06-30 10:02

本文选题：视频网站 + 网络自制剧　；参考：《河北经贸大学》2017年硕士论文

【摘要】：文化产业已成为经济发展的亮点,“十三五”的文化改革更是提出要推动文化产业转型升级,培育新的增长点。网络自制剧作为新型文化产品,成为文化产业转型升级新的增长点,促进了文化产业的发展。文化产业的带动、相关政策的落实、互联网信息技术与新媒体技术的快速发展和受众需求的改变都促进网络自制剧快速发展。网络自制剧是“互联网+剧”,选材多元广泛、接地气,内容贴近社会热点,节奏紧凑,在传播平台上依托互联网,在内容生产上以互联网思维为核心,采用新的生产制作方式,将大数据、弹幕、VR等新型的技术加之于网络自制剧内容生产中,使其呈现方式更灵活、更多样、更丰富,具有极强的交互性和独特的商业性特征。在这个做内容“最好的时代”,网络自制剧是视频网站摆脱同质化竞争,走差异化发展和延伸至全产业链的战略性的部署。在当下的网络自制剧内容生产领域,不仅受众的需求和审美在引领内容生产者的创作,受众更是被吸纳参与到内容生产中。本文以我国网络自制剧内容生产作为研究对象,对我国网络自制剧的发展现状进行梳理,包括网络自制剧的定义、特征、发展现状和原因,并结合现象级网络自制剧个案对网络自制剧内容生产进行深入的研究分析,主要从网络自制剧的生产模式、生产源,以及依托科学技术下的生产方式三方面出发进行论述。然而事物的发展总有两面性,网络自制剧内容生产方面有创新的地方,同时也存在内容同质化严重、尺度过大、缺乏艺术修养和文化传播价值、低俗化倾向突出等问题。这些问题的存在不仅冲击主流价值观,对青少年造成不良影响,而且致使网络自制剧无法跻身业界主流、话语权缺失。基于对问题的梳理和剖析,从网络自制剧内容生产方、播出平台以及政府和网络自制剧行业三个角度出发提出可行性的发展策略,为我国网络自制剧的内容走向精品化和产业化提供有价值的参考,以期网络自制剧早日实现经济效益和社会效益的双赢,成为具有社会责任感和文化传播价值的文化产品及传播媒介。
[Abstract]:The cultural industry has become the highlight of economic development, and the cultural reform of the 13th Five-Year Plan puts forward the idea of promoting the transformation and upgrading of the cultural industry and fostering new growth points. As a new type of cultural product, network self-production has become a new growth point in the transformation and upgrading of cultural industry and promoted the development of cultural industry. The promotion of cultural industry, the implementation of relevant policies, the rapid development of Internet information technology and new media technology and the change of audience demand all promote the rapid development of network self-production. Network self-produced drama is "Internet drama", with a wide selection of materials, approachable, close to social hot spots, compact rhythm, relying on the Internet on the communication platform, and taking the Internet thinking as the core in content production. In this paper, new technologies such as big data, screen VR and so on are applied to the production of network self-production content, which makes the presentation more flexible, diverse and rich, with strong interactivity and unique commercial characteristics. In this "best era" of content, network self-production is the strategic deployment of video websites to get rid of homogeneity competition, to develop differentiation and extend to the whole industry chain. In the field of content production, not only the needs and aesthetics of the audience lead the creation of the content producer, but also the audience is absorbed into the content production. This article takes the content production of our country's network self-production as the research object, combs the present situation of the development of our country's network self-production, including the definition, the characteristic, the development present situation and the reason of the network self-production. And combined with the phenomenon of network self-production cases of network self-production content production in-depth research and analysis, mainly from the production mode of network self-production, production sources, as well as relying on science and technology under the production mode of three aspects to discuss. However, there are always two sides to the development of things, and there are some innovations in the production of the content of self-made plays on the network. At the same time, there are also some problems such as serious homogeneity of content, too large scale, lack of artistic accomplishment and cultural spreading value, and prominent tendency of vulgarization. The existence of these problems not only impacts on the mainstream values, but also causes the network self-production to be unable to enter the mainstream of the industry and lack the right to speak. Based on the analysis of the problems, this paper puts forward a feasible development strategy from three angles: the content producer, the broadcasting platform, the government and the network self-production industry. It can provide valuable reference for the content of self-production in our country to be refined and industrialized, in order to realize the win-win of economic and social benefits at an early date. Become a social responsibility and cultural communication value of cultural products and media.
【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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