网络脱口秀节目《晓松奇谈》的文化价值探析

发布时间：2018-06-30 21:45

本文选题：网络脱口秀节目 + 《晓松奇谈》　；参考：《吉林大学》2017年硕士论文

【摘要】：近年来,以互联网为载体的网络节目层出不穷,其中评论社会热点、表达自我观点的脱口秀节目颇受观众喜爱。然而,由于互联网准入门槛低、制作成本低廉、传播速度快的特点,出现了一些质量低下、内容肤浅、以搞笑娱乐为主的脱口秀节目。这种现象不仅造成观众审美疲劳,形成了“过度娱乐”趋势,也使节目本身逐渐丧失了文化内涵。而文化类网络脱口秀节目《晓松奇谈》成为一股清流,节目以传播历史文化知识为目的,其丰富的知识含量和独到的文化见解既为受众带来不一样的视觉体验,也满足了受众的文化诉求。本文以《晓松奇谈》为例,绪论部分主要对网络脱口秀节目发展的国内外环境进行概括,对写作思路及方法进行总结,明确本文写作缘由。第一章通过分析目前网络脱口秀节目的发展现状,总结网络脱口秀节目存在的问题,以及《晓松奇谈》的优势所在。第二章通过节目定位、节目内容、节目主体风格、节目受众和传播效果对《晓松奇谈》进行节目形态分析。第三章通过分析《晓松奇谈》的文化传播策略,总结《晓松奇谈》文化普及功能。通过对以上问题的研究和探析,为国内脱口秀节目的研究提供一个新视角,进而探讨脱口秀节目怎样进行文化价值的普及和传播。
[Abstract]:In recent years, the Internet as the carrier of network programs emerge one after another, among which comments on social hot spots, self-expression of talk shows are popular with the audience. However, due to the characteristics of low entry threshold, low production cost and fast transmission speed, some talk shows with low quality, superficial content and mainly fun and entertainment have emerged. This phenomenon not only causes audience aesthetic fatigue, forms "excessive entertainment" trend, but also makes the program itself gradually lose its cultural connotation. On the other hand, the cultural network talk show "Xiaosong Qiqi" has become a clear stream. The program aims to spread historical and cultural knowledge. Its rich knowledge content and unique cultural views have brought different visual experiences to the audience. It also satisfies the cultural appeal of the audience. This article takes Xiaosong Qiqi as an example, the introduction part mainly generalizes the domestic and foreign environment of the network talk show program development, summarizes the writing thought and method, and clarifies the writing reason of this article. The first chapter analyzes the current situation of network talk show, summarizes the problems of network talk show, and the advantages of Xiaosong Qiqi. The second chapter analyzes the program form through program orientation, program content, program main style, program audience and communication effect. The third chapter summarizes the function of cultural popularization by analyzing the cultural communication strategy of Xiaosong Qiantan. Through the research and analysis of the above problems, this paper provides a new angle of view for the research of domestic talk show, and then discusses how to popularize and spread the cultural value of the talk show.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

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