英国《独立报》的数字转型之路
发布时间：2018-08-29 11:37
【摘要】：正2016年3月26日,英国《独立报》宣布纸质版停刊,并在第一时间推出"The Independent Daily Edition"APP。至此,有着30多年历史的《独立报》完全脱去了"纸媒"外衣,实现了数字化转型。《独立报》的数字化转型,可以说是时代发展的必然选择。据调查显示,与传统纸质版的效益萎缩相比,《独立报》网络版仅用三年时间便扭转了亏损局面,并成为英国最具市场潜力的新闻报纸网站。笔者希望通过对《独立报》数字化转型路径的研究,为国内传统纸媒发展提供参考。
[Abstract]:On March 26, 2016, the Independent announced the closure of the print edition and the launch of "The Independent Daily Edition" APP. as soon as possible. At this point, the independent newspaper, which has a history of more than 30 years, has completely removed its "paper media" coat and realized the digital transformation. The digital transformation of the independent newspaper can be said to be an inevitable choice for the development of the times. According to the survey, compared with the shrinking benefits of the traditional paper-based version, the online edition of the Independent has turned back its losses in just three years and has become the most promising newspaper website in the UK. The author hopes to provide a reference for the development of domestic traditional paper media through the research on the digital transformation path of Independent newspaper.
【作者单位】： 河南工程学院;
【分类号】：G210.7
本文编号：2211082
[Abstract]:On March 26, 2016, the Independent announced the closure of the print edition and the launch of "The Independent Daily Edition" APP. as soon as possible. At this point, the independent newspaper, which has a history of more than 30 years, has completely removed its "paper media" coat and realized the digital transformation. The digital transformation of the independent newspaper can be said to be an inevitable choice for the development of the times. According to the survey, compared with the shrinking benefits of the traditional paper-based version, the online edition of the Independent has turned back its losses in just three years and has become the most promising newspaper website in the UK. The author hopes to provide a reference for the development of domestic traditional paper media through the research on the digital transformation path of Independent newspaper.
【作者单位】： 河南工程学院;
【分类号】：G210.7
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