《人民日报》海外版对外宣传的嬗变和发展

发布时间：2018-12-14 11:48

【摘要】：2015年7月,《人民日报》海外版迎来了创建30周年。《人民日报》海外版作为我国对外开放最具权威的综合性中文日报,是中央机关报的外宣平台,我国对外宣传的重要媒体之一,自创建之日起就承担起国家对外宣工作的重任。通过30年的不断改革与发展,海外版已经从一份报纸演变成拥有“一报一网,两微一端”,以及众多海外栏目和子栏目的现代传媒体系。无论是在提高国家对外传播力,重塑我国在国际社会上的形象,增进中国与国际社会的相互了解,加强国内外合作交流,还是在引导国内外舆论走向上都发挥着重要作用。本文将以《人民日报》海外版创刊30周年为契机,从新闻学和传播学角度,对海外版30年对外宣传工作的发展历程进行一个较为系统的梳理,对海外版对外宣传理念、内容、方式上的嬗变与发展,以及新的特点进行总结。本文主体分为六部分,第一部分对研究意义和相关研究成果进行阐述;第二部分对海外版自身历史沿革进行简要介绍;第三至第五部分则是对海外版在对外宣传与传播理念、内容、方式特点三方面的嬗变进行梳理总结,第六部分则主要分析当前海外版对外宣传工作过程中的主要问题及笔者的发展建议。文本将主要运用文献研究法,个案研究法以及业界访谈等方法,对《人民日报》海外版相关文本材料进行分时期系统梳理,继而结合新闻学和传播学理论对其在承担国家对外传播与宣传工作过程的变化与发展进行归纳和比较,并给出较为系统的分析。通过对《人民日报》海外版创刊三十年来的对外宣传工作进行梳理分析,笔者认为,新时期的海外版进行对外宣传工作,对于我国继续进行现代化建设是有必要的。对外宣传,首先要遵循对外传播规律,更新传播理念,及时调整自身的对外新闻报道工作以适应不断变化的传播环境;其次,注意传播方法,平衡宣传与传播以追求有效传播,继而提高外宣效果。
[Abstract]:In July 2015, the overseas edition of "People's Daily" ushered in the 30th anniversary of its founding. Since its founding, one of the most important media in China has assumed the important task of propaganda. After 30 years of continuous reform and development, the overseas edition has evolved from a newspaper to a modern media system with "one newspaper, one net, two micro-ends" and numerous overseas columns and sub-columns. It plays an important role in improving the national communication power, reshaping the image of our country in the international community, enhancing the mutual understanding between China and the international community, strengthening the cooperation and exchange at home and abroad, and guiding the public opinion at home and abroad. This article will take the 30th anniversary of the overseas edition of People's Daily as an opportunity, from the angle of journalism and communication, to sort out the development course of the overseas edition's foreign propaganda work in 30 years, and to make a systematic analysis of the foreign propaganda idea and content of the overseas edition. The evolution and development of the way, as well as the new characteristics of the summary. The main body of this paper is divided into six parts, the first part of the research significance and related research results are described, the second part of the overseas version of their own history of a brief introduction; The third to the fifth part is to sort out and summarize the evolution of the overseas edition in three aspects of propaganda and communication idea, content and mode characteristics. The sixth part mainly analyzes the main problems and the author's suggestions. The text will mainly use the methods of literature research, case study and industry interviews to systematically comb the relevant text materials of the overseas version of People's Daily in different periods. Then, combining the theory of journalism and communication, the author sums up and compares the changes and development of the process of communication and propaganda in the country, and gives a systematic analysis. Through combing and analyzing the foreign propaganda work of the overseas edition of People's Daily in the past 30 years, the author thinks that it is necessary for our country to carry on the modernization construction in the overseas edition of the new period. First of all, we should follow the law of external communication, update the concept of communication, and adjust our work of foreign news reports in time to adapt to the constantly changing communication environment. Secondly, pay attention to communication methods, balance propaganda and communication in pursuit of effective communication, and then improve the effect of publicity.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G212

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