英国主流报刊关于中医的话语建构研究
发布时间：2018-12-14 14:15
【摘要】：随着经济的不断发展,国际地位的竞争不再停留于单纯的经济竞争,文化作为国际竞争的软实力变得越来越重要。顺应时代的发展,党的十七届六中全会全文通过的《关于深化文化体制改革推动社会主义文化大发展大繁荣若干重大问题的决定》首次提出文化走出去战略,推动中国文化走向世界,提高我国文化的影响力与感召力。中华民族有着上下五千年历史,中国文化有着深厚的底蕴,中医作为传统文化的瑰宝贯穿着中华民族的历史,它涵盖了中国人的哲学观,体现了中国人的生活方式、与自然的相处方式,有着很大的传播价值。中、西医根植于不同的文化背景,有很大的差异,但是这两者并不是水火不相容的,“中、西医同属医学文化,有着共同的研究对象,共同的社会职能、共享的价值观和共同的健康责任,二者之间的对话是频繁、深入的。中、西医学文化是全世界人类的共同财富,二者之间存在相容性,而且它们的相容性大于不相容性。”[1]它们就好像是太极中的阴阳两极一样,相辅相成,互相取长补短。除此之外,中医不仅可以填补西医的不足,中医文化还可以给世界提供一个不一样的视角,如“天人合一”的整体观念和阴阳五行为基础理论的“辨证论治”的指导思想可以为当今世界出现的很多问题打开一个新的视窗。但是,中医作为外来事物,与西方世界的很多观念相左,要得到西方社会的文化认同非常困难。因此,要不断地进行文化的沟通与传播,让西方人更多地接触到中医文化、了解中医文化,在不断的交流过程中实现对中医的认知。虽然中国已经经历了三十多年的改革开放,但是对于大部分的外国人来说,中国仍是一个比较神秘的国家,那些没有来过中国的外国人只能通过网络或者其他媒体了解中国,媒体对于构建人们对环境的认知有着很大的作用。报纸在英国有着悠久的历史,已经渗透到英国人的日常生活中成为他们的阅读习惯,即使在互联网愈来愈发达的今天,英国报刊仍有大量的受众群。本研究以1978年至2015年英国五大报刊(《泰晤士报》、《独立报》、《每日电讯报》、《卫报》、《金融时报》)关于中医的报道为研究对象,旨在发现英国媒体在构建中医形象时存在哪些特点,根据这些报道特点,不仅从横向的层面思考其构建的“拟态环境”,还从纵向层面探究英国报刊塑造的中医形象对受众观念的“培养”,这两个层面会对受众的认知造成很大影响。除此之外,本研究还将挖掘英国报刊对于中医的关注焦点,了解其报道的新闻框架,并根据研究结果提出中医的对外传播策略。
[Abstract]:With the development of economy, the competition of international status is no longer confined to pure economic competition, culture as the soft power of international competition becomes more and more important. In keeping with the development of the times, the "decision on deepening the Cultural system Reform and promoting the Great Development and Prosperity of Socialist Culture", adopted in full by the sixth Plenary session of the 17th CPC Central Committee, for the first time put forward the strategy of going out of culture. Promote Chinese culture to the world, improve the influence and appeal of our culture. The Chinese nation has a history of five thousand years up and down, and Chinese culture has a profound inside story. As a treasure of traditional culture, Chinese medicine runs through the history of the Chinese nation. It covers the philosophy of the Chinese people and embodies the way of life of the Chinese people. The way to get along with nature has great value of communication. Chinese and Western medicine are rooted in different cultural backgrounds, and there are great differences, but these two are not incompatible with each other. "Chinese and Western medicine belong to the same medical culture and have the same object of study and common social functions," he said. The dialogue between shared values and shared health responsibilities is frequent and deep. Western medical culture is the common wealth of mankind all over the world, and there is compatibility between the two, and their compatibility is greater than that of incompatibility. "[1] they complement each other as if they are the yin and yang poles in Taiji. In addition, Chinese medicine can not only fill the deficiencies of Western medicine, but also provide a different perspective for the world. For example, the whole concept of "the unity of nature and man" and the guiding ideology of "dialectical treatment" of the basic theory of the five behaviors of yin and yang can open a new window for many problems that appear in the world today. However, as a foreign thing, Chinese medicine is in conflict with many ideas in the western world, so it is very difficult to obtain the cultural identity of the western society. Therefore, we should constantly communicate and spread the culture, let the Westerners more contact with the culture of traditional Chinese medicine, understand the culture of traditional Chinese medicine, and realize the cognition of Chinese medicine in the process of continuous communication. Although China has been through more than 30 years of reform and opening up, for most foreigners, China is still a relatively mysterious country. Those foreigners who have not come to China can only learn about China through the Internet or other media. Media plays a great role in constructing people's cognition of environment. Newspapers have a long history in Britain and have penetrated into the daily life of Britons to become their reading habits. Even when the Internet is more and more developed, British newspapers still have a large number of audiences. In this study, five major British newspapers (the Times, the Independent, the Daily Telegraph, the Guardian, the Financial Times) reported on Chinese medicine from 1978 to 2015. The aim is to find out what characteristics the British media have in constructing the image of Chinese medicine. According to the characteristics of these reports, we should not only think about the "pseudo environment" from the horizontal level. It also explores the "cultivation" of the Chinese medicine image created by the British newspapers and periodicals on the audience's concept, which will have a great impact on the audience's cognition. In addition, this study will explore the focus of British newspapers on TCM, understand the news framework of their reports, and put forward the external communication strategies of TCM according to the results of the study.
【学位授予单位】：浙江传媒学院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G212
本文编号：2378742
[Abstract]:With the development of economy, the competition of international status is no longer confined to pure economic competition, culture as the soft power of international competition becomes more and more important. In keeping with the development of the times, the "decision on deepening the Cultural system Reform and promoting the Great Development and Prosperity of Socialist Culture", adopted in full by the sixth Plenary session of the 17th CPC Central Committee, for the first time put forward the strategy of going out of culture. Promote Chinese culture to the world, improve the influence and appeal of our culture. The Chinese nation has a history of five thousand years up and down, and Chinese culture has a profound inside story. As a treasure of traditional culture, Chinese medicine runs through the history of the Chinese nation. It covers the philosophy of the Chinese people and embodies the way of life of the Chinese people. The way to get along with nature has great value of communication. Chinese and Western medicine are rooted in different cultural backgrounds, and there are great differences, but these two are not incompatible with each other. "Chinese and Western medicine belong to the same medical culture and have the same object of study and common social functions," he said. The dialogue between shared values and shared health responsibilities is frequent and deep. Western medical culture is the common wealth of mankind all over the world, and there is compatibility between the two, and their compatibility is greater than that of incompatibility. "[1] they complement each other as if they are the yin and yang poles in Taiji. In addition, Chinese medicine can not only fill the deficiencies of Western medicine, but also provide a different perspective for the world. For example, the whole concept of "the unity of nature and man" and the guiding ideology of "dialectical treatment" of the basic theory of the five behaviors of yin and yang can open a new window for many problems that appear in the world today. However, as a foreign thing, Chinese medicine is in conflict with many ideas in the western world, so it is very difficult to obtain the cultural identity of the western society. Therefore, we should constantly communicate and spread the culture, let the Westerners more contact with the culture of traditional Chinese medicine, understand the culture of traditional Chinese medicine, and realize the cognition of Chinese medicine in the process of continuous communication. Although China has been through more than 30 years of reform and opening up, for most foreigners, China is still a relatively mysterious country. Those foreigners who have not come to China can only learn about China through the Internet or other media. Media plays a great role in constructing people's cognition of environment. Newspapers have a long history in Britain and have penetrated into the daily life of Britons to become their reading habits. Even when the Internet is more and more developed, British newspapers still have a large number of audiences. In this study, five major British newspapers (the Times, the Independent, the Daily Telegraph, the Guardian, the Financial Times) reported on Chinese medicine from 1978 to 2015. The aim is to find out what characteristics the British media have in constructing the image of Chinese medicine. According to the characteristics of these reports, we should not only think about the "pseudo environment" from the horizontal level. It also explores the "cultivation" of the Chinese medicine image created by the British newspapers and periodicals on the audience's concept, which will have a great impact on the audience's cognition. In addition, this study will explore the focus of British newspapers on TCM, understand the news framework of their reports, and put forward the external communication strategies of TCM according to the results of the study.
【学位授予单位】：浙江传媒学院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G212
【相似文献】
相关硕士学位论文 前1条
1 李双怡;英国主流报刊关于中医的话语建构研究[D];浙江传媒学院;2016年
，本文编号：2378742
本文链接：https://www.wllwen.com/xinwenchuanbolunwen/2378742.html
