第二季《中国新歌声》内容升级与创新
发布时间:2019-06-14 07:13
【摘要】:随着媒介环境的日益变化、大众文化的不断崛起和媒介技术的更迭发展,电视产品不断创新升级,从原有"内容+形式"的"两要素模式"逐渐转变为"内容+形式+关系+场景"的"四要素模式"。2016年,大型原创音乐评论类节目《中国新歌声》摒弃此前的海外模式,取得了收视率和美誉度的双丰收。2017年第二季《中国新歌声》从内容、形式、关系还是场景上体现出全新亮点,展现了这个节目的独特魅力。本文以电视内容产品的"四要素模式"为理论模型,分析论述第二季《中国新歌声》的创新升级。
[Abstract]:With the increasing change of media environment, the continuous rise of mass culture and the development of media technology, television products continue to innovate and upgrade, gradually changing from the "two-element model" of the original "content form" to the "four-element model" of the "content formal relationship scene". In 2016, the large-scale original music review program "China New Song" abandoned the previous overseas model. A double harvest of ratings and reputation has been achieved. In the second season of 2017, China's New Song shows a new bright spot in terms of content, form, relationship or scene, showing the unique charm of the program. Based on the "four-element model" of TV content products, this paper analyzes and discusses the innovation and upgrading of "Chinese New Song" in the second quarter.
【作者单位】: 浙江卫视节目中心;
【分类号】:G222
,
本文编号:2499216
[Abstract]:With the increasing change of media environment, the continuous rise of mass culture and the development of media technology, television products continue to innovate and upgrade, gradually changing from the "two-element model" of the original "content form" to the "four-element model" of the "content formal relationship scene". In 2016, the large-scale original music review program "China New Song" abandoned the previous overseas model. A double harvest of ratings and reputation has been achieved. In the second season of 2017, China's New Song shows a new bright spot in terms of content, form, relationship or scene, showing the unique charm of the program. Based on the "four-element model" of TV content products, this paper analyzes and discusses the innovation and upgrading of "Chinese New Song" in the second quarter.
【作者单位】: 浙江卫视节目中心;
【分类号】:G222
,
本文编号:2499216
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