微信朋友圈情境与个人角色和行为变化的关系研究

发布时间：2019-06-14 17:53

【摘要】：微信朋友圈,作为腾讯微信推出的一种社交功能,已经逐渐成为当下最为热门的发布文字、图片、视频等状态以及分享音乐、文章等链接的虚拟社区之一,以其独特的交往方式将社交价值体现出来,人们的生活方式也因此相应地发生了一些变化。微信朋友圈的普遍使用现象也引起了学者们的关注并对此进行了相应的研究,但研究视角主要集中于传播学、心理学、经济学等方面,少有学者进行社会学方面的研究,将社会学与传播学视角融合起来进行研究的学者就更少了。而这正是约书亚·梅罗维茨进行媒介研究的视角,他恰当地结合了麦克卢汉为代表的媒介技术理论与社会学家欧文·戈夫曼的情境理论,运用“媒介——情境——行为”的研究思路分析了电子媒介给人们社会行为以及生活方式带来的影响。结合新媒介发展的实际情况并适当转换一下理论的相关概念,媒介情境理论仍然适用于当下的媒介理念。本研究尝试把微信朋友圈和媒介情境理论结合起来,从社会学的角度将微信朋友圈看作一种新的情境。通过虚拟民族志的方法获取相关文本信息,并结合深度访谈的方法,从传播学的角度发现这种情境对用户的角色和社会行为的改变,这也是论文的研究问题所在。文章首先分析了朋友圈情境中所形成的各类微观情境:私人情境、半公开情境和公开情境,以及情境中的新的信息共享规则。其次,论文分析了在微信朋友圈情境中,原有现实生活中的角色被部分地解构,用户新的角色在此基础上形成。最后文章通过分析虚拟民族志及深度访谈的研究所获文本,论述了朋友圈情境对人们行为的改变,藉此也可以窥视媒介自身性质的变化。论文旨在启示每个使用媒介的使用者,作为信息的传播与接收者,都必须重新思考媒介与人的相互影响关系。
[Abstract]:WeChat moments, as a social function launched by Tencent WeChat, has gradually become one of the most popular virtual communities to post text, pictures, videos and links to share music and articles. With its unique way of communication, social value has been reflected, and people's way of life has changed accordingly. The widespread use of WeChat moments has also attracted the attention of scholars and carried out corresponding research, but the research perspective mainly focuses on communication, psychology, economics and so on. Few scholars carry out sociological research, and even fewer scholars combine sociology and communication perspectives. This is the perspective of Joshua Merovitz's media research. He properly combines McLuhan's media technology theory with the sociologist Owen Goffman's situational theory, and analyzes the influence of electronic media on people's social behavior and way of life by using the research idea of "media-situation-behavior". Combined with the actual situation of the development of new media and the appropriate transformation of the relevant concepts of the theory, the theory of media situation is still applicable to the current media concept. This study attempts to combine WeChat moments with media situational theory and regard WeChat moments as a new situation from a sociological point of view. Through the method of virtual ethnography to obtain the relevant text information, and combined with the method of in-depth interview, it is found that this situation changes the role and social behavior of users from the perspective of communication, which is also the research problem of this paper. Firstly, this paper analyzes all kinds of micro situations formed in moments: private situation, semi-public situation and public situation, as well as the new information sharing rules in the situation. Secondly, the paper analyzes that in the situation of WeChat moments, the roles in the original real life are partially deconstructed, and the new roles of users are formed on this basis. Finally, by analyzing the texts of virtual ethnography and in-depth interviews, this paper discusses the changes of people's behavior caused by the situation in moments, so as to peek into the changes of the nature of the media itself. The purpose of this paper is to enlighten every user who uses the media, as the communicator and recipient of information, to rethink the relationship between media and people.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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