信息设计的社群逻辑
发布时间：2019-06-20 22:03
【摘要】：以"社群"方式理解用户,可以将信息设计实际上的"物本"诉求转化为真实意义的"人本"诉求,用社会的视角去考量用户被物欲掩盖的主观能动性,进而以价值理性衡量其在设计中的重要意义;可以将抽象概念的"用户"转化为拥有共同价值观的社会单位,由此能够以客观的方式去分析他们的需求,从而为他们提供更为人性化的价值服务。产品意识的延展,使信息设计的美学标准内涵具备了更丰富的意义——从简单的"用",到共同的"创造",由此"如何构建互动的社群关系"已成为信息设计的核心问题。要构建这样的社群关系,我们需要理解用户的"自我"观,以及如何围绕这一共享式的"自我"观去实现产品的价值诉求。
[Abstract]:Understanding users in the way of "community" can transform the actual "material-oriented" appeal of information design into the "people-oriented" demand of real meaning, consider the subjective initiative of users to be covered up by material desire from the perspective of society, and then measure its significance in design with value rationality. The "user" of abstract concept can be transformed into a social unit with common values, so that their needs can be analyzed in an objective way, so as to provide them with more humanized value service. With the extension of product consciousness, the connotation of aesthetic standard of information design has more significance-from simple "use" to common "creation", so "how to construct interactive community relationship" has become the core issue of information design. In order to build such a community relationship, we need to understand the user's "self" view and how to realize the value demand of the product around this shared "self" view.
【作者单位】： 中山大学传播与设计学院;
【分类号】：G203
本文编号：2503542
[Abstract]:Understanding users in the way of "community" can transform the actual "material-oriented" appeal of information design into the "people-oriented" demand of real meaning, consider the subjective initiative of users to be covered up by material desire from the perspective of society, and then measure its significance in design with value rationality. The "user" of abstract concept can be transformed into a social unit with common values, so that their needs can be analyzed in an objective way, so as to provide them with more humanized value service. With the extension of product consciousness, the connotation of aesthetic standard of information design has more significance-from simple "use" to common "creation", so "how to construct interactive community relationship" has become the core issue of information design. In order to build such a community relationship, we need to understand the user's "self" view and how to realize the value demand of the product around this shared "self" view.
【作者单位】： 中山大学传播与设计学院;
【分类号】：G203
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，本文编号：2503542
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