图像传播媒体的意义场域研究

发布时间：2019-06-20 23:58

【摘要】：所有媒体的实质性作用就是对"意义"进行表征与交流。所有传播研究就是探讨意义是如何被"生产"与"交换"的,图像媒体的意义传播研究也不例外。分析图像媒体"意义场域"图像形态的各个层级,就可以揭示图像生产与传播意义的全过程。图像媒体生产场域的物质生产形态、视觉技术形态和文化经济形态分析揭示图像因生产材料、生产技术及生产环境的不同而生发的意义;图像媒体自身场域的媒材技术形态、视觉构成形态和社会审美形态揭示图像因媒体形态、构成形式及审美方式不同而生发的意义;图像媒体传播场域的装置论述形态、展示空间形态和观看效果形态揭示图像因论述的装置、展示的空间及受众的观看而生发的意义。强调意义不但从媒体的意义场域产生,也需要受众从媒体的历史文化中理解。
[Abstract]:The substantive role of all media is to represent and communicate the meaning. All communication studies are to explore how meaning is "produced" and "exchanged", and the study of meaning communication in image media is no exception. The whole process of image production and dissemination can be revealed by analyzing each level of image shape in the "meaning field" of image media. The analysis of the material production form, visual technology form and cultural and economic form of the image media production field reveals the significance of the image due to the different production materials, production technology and production environment, and the media technical form, visual composition form and social aesthetic form of the image media itself reveal the significance of the image arising from the different media form, composition form and aesthetic mode. The device discussion form of image media communication field, the display space form and the viewing effect form reveal the significance of the image due to the device of discussion, the space of display and the viewing of the audience. The emphasis on meaning not only comes from the meaning field of media, but also needs to be understood by the audience from the history and culture of media.
【作者单位】：南京大学新闻传播学院;南京大学历史学院;
【基金】：国家社科基金重大项目“多卷本《中国新闻传播技术史》”阶段性成果,编号:14ZDB129
【分类号】：G206

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