人际危机下中美网约车企业网络身份构建对比研究
发布时间：2025-07-19 04:20
本文在人际语用学理论背景下,基于身份在网络交际语境中二维互动构建的特征,改进Spencer-Oatey基于现实社会语用的关系管理模式,新塑了适用于网络交际的身份分析模型,含宏观层面的人际关系、中观层面的身份构建路径以及微观层面的身份构建话语策略等三个维度。为探究中美网约车企业处于人际危机时构建身份的异同之处,本文以网约车企业公司“滴滴”和“Uber”为例,具体回答如下问题:(1)宏观而言,中美企业在危机中构建网络身份时,其人际关系导向有何异同?(2)中观而言,为管理人际危机,中美企业构建网络身份的路径有何异同?(3)微观而言,中美企业构建网络身份的话语策略有何异同?受研究问题驱动,本文采用Python NLP收集语料并进行定量可视化分析:首先,编写程序爬取语料,连接MySQL数据库进行降噪处理,根据人际危机的时间节点和评价意义来进行分类建库,共2个语料库,各含3个子语料库,提取热评话语以备分析;接着,调用Python Sentimental Analysis库计算两企业在各阶段的人际情感极值形成可视化图形,运用Python Word Cloud库来绘制主题词云图,辅以BMC可视化呈现,采...
【文章页数】：80 页
【学位级别】：硕士
【文章目录】：
acknowledgement
abstract
摘要
Chapter One Introduction
1.0 Introduction
1.1 The Origin of Online Corporate Identity
1.2 Objectives and Significance of the Present Study
1.3 Organization of the Thesis
Chapter Two Literature Review
2.0 Introduction
2.1 Previous Studies on Identity Construction
2.1.1 Definition and Classification
2.1.2 Research Branches of IC at Home and Abroad
2.2 Previous Studies on OIC at Home and Abroad
2.3 Summary
Chapter Three Theories Related to OCI and Theoretical Framework of the Present Study
3.0 Introduction
3.1 Theories Related to OCI Studies
3.1.1 Critical Discourse Analysis
3.1.1.1 Historical-discourse Path
3.1.1.2 Intertextuality
3.1.2 Positioning Theory
3.1.3 Dialogue Theory
3.1.4 Summary
3.2 Theoretical Framework of Present OCIC Studies
3.2.1 Two-Dimensional Interactive Construction of OCI
3.2.2 Three-Dimensional Analytical Framework
3.2.2.1 Spencer-Oatey’s RMT Model
3.2.2.2 Three-Dimensional Interpersonal-Identity Analytical Framework
Chapter Four Methodology
4.0 Introduction
4.1 Research Questions
4.2 Data Collection and Processing
4.2.1 Data Collection
4.2.2 Pre-Processing
4.3 Python NLP
4.3.1 Word Cloud
4.3.2 Sentimental Analysis
4.3.3 Distributions in Discourse Domains
Chapter Five Comparison of Online Corporate Identity Construction in Chinese and American Online Car-hailing Corporations
5.0 Introduction
5.1 Interpersonal Relationship Orientation
5.1.1 Relationship Orientation in Chinese Car-hailing Corporation
5.1.2 Relationship Orientation in American Car-hailing Corporation
5.1.3 An Overall Comparison
5.2 OCI Construction Path
5.2.1 OCIC in Chinese Car-hailing Corporation
5.2.1.1 Step1:ZZHA
5.2.1.2 Step2:YQHA
5.2.1.3 Step3:RS
5.2.2 OCI in American Car-hailing Corporation
5.2.2.1 Step1:DCA
5.2.2.2 Step2:SA
5.2.2.3 Step3:RS
5.2.3 An Overall Comparison
5.3 Discursive Strategies in CCC and ACC
5.3.1 Illocutionary Domain
5.3.2 Discourse Domain
5.3.3 Participation Domain
5.3.4 Stylistic Domain
5.3.5 An Overall Comparison
Chapter Six Conclusion
6.0 Introduction
6.1 Major Findings
6.2 Implications
6.3 Limitations and Suggestions
References
Publications
本文编号：4057973
【文章页数】：80 页
【学位级别】：硕士
【文章目录】：
acknowledgement
abstract
摘要
Chapter One Introduction
1.0 Introduction
1.1 The Origin of Online Corporate Identity
1.2 Objectives and Significance of the Present Study
1.3 Organization of the Thesis
Chapter Two Literature Review
2.0 Introduction
2.1 Previous Studies on Identity Construction
2.1.1 Definition and Classification
2.1.2 Research Branches of IC at Home and Abroad
2.2 Previous Studies on OIC at Home and Abroad
2.3 Summary
Chapter Three Theories Related to OCI and Theoretical Framework of the Present Study
3.0 Introduction
3.1 Theories Related to OCI Studies
3.1.1 Critical Discourse Analysis
3.1.1.1 Historical-discourse Path
3.1.1.2 Intertextuality
3.1.2 Positioning Theory
3.1.3 Dialogue Theory
3.1.4 Summary
3.2 Theoretical Framework of Present OCIC Studies
3.2.1 Two-Dimensional Interactive Construction of OCI
3.2.2 Three-Dimensional Analytical Framework
3.2.2.1 Spencer-Oatey’s RMT Model
3.2.2.2 Three-Dimensional Interpersonal-Identity Analytical Framework
Chapter Four Methodology
4.0 Introduction
4.1 Research Questions
4.2 Data Collection and Processing
4.2.1 Data Collection
4.2.2 Pre-Processing
4.3 Python NLP
4.3.1 Word Cloud
4.3.2 Sentimental Analysis
4.3.3 Distributions in Discourse Domains
Chapter Five Comparison of Online Corporate Identity Construction in Chinese and American Online Car-hailing Corporations
5.0 Introduction
5.1 Interpersonal Relationship Orientation
5.1.1 Relationship Orientation in Chinese Car-hailing Corporation
5.1.2 Relationship Orientation in American Car-hailing Corporation
5.1.3 An Overall Comparison
5.2 OCI Construction Path
5.2.1 OCIC in Chinese Car-hailing Corporation
5.2.1.1 Step1:ZZHA
5.2.1.2 Step2:YQHA
5.2.1.3 Step3:RS
5.2.2 OCI in American Car-hailing Corporation
5.2.2.1 Step1:DCA
5.2.2.2 Step2:SA
5.2.2.3 Step3:RS
5.2.3 An Overall Comparison
5.3 Discursive Strategies in CCC and ACC
5.3.1 Illocutionary Domain
5.3.2 Discourse Domain
5.3.3 Participation Domain
5.3.4 Stylistic Domain
5.3.5 An Overall Comparison
Chapter Six Conclusion
6.0 Introduction
6.1 Major Findings
6.2 Implications
6.3 Limitations and Suggestions
References
Publications
本文编号：4057973
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