论“百度竞价排名案”相关市场的法律界定

发布时间：2018-01-31 22:14

本文关键词： 百度竞价排名案相关市场市场界定双边市场　出处：《北京交通大学学报(社会科学版)》2013年02期 　论文类型：期刊论文

【摘要】："百度竞价排名案"的判决结果长期备受学界争议,其主要原因之一在于新型互联网经济中存在的双边市场特征,以及内在的不同定价模式和交叉的网络外部效应给双边市场中相关市场的界定带来的挑战。需求替代、供给替代等传统界定相关市场的方法在新型互联网经济条件下遭遇瓶颈,SSNIP测试的适用在互联网双边市场中也有其自身的局限。在涉及网络双边市场滥用市场支配地位的案件中,免费市场支配地位的判断显得更为重要。因此,可以免费市场来考察相关市场竞争状况,以免费市场的份额判断相关网络平台企业是否有支配地位,明确新经济形势下相关市场的界定。
[Abstract]:The ruling result of "Baidu bidding ranking case" has been controversial in academic circles for a long time, and one of its main reasons lies in the characteristics of bilateral market in the new Internet economy. As well as the inherent different pricing models and cross-network externalities to the definition of relevant markets in the bilateral market challenges. Demand substitution. The traditional methods of defining relevant markets such as supply substitution meet the bottleneck in the new Internet economy. The application of SSNIP test also has its own limitations in the Internet bilateral market. In cases involving abuse of market dominance in the network bilateral market. It is more important to judge the dominant position of the free market. Therefore, we can examine the competitive situation of the related market by the free market, and judge whether the related network platform enterprises have the dominant position with the free market share. Clear the new economic situation under the definition of relevant markets.
【作者单位】：北京交通大学法学院;
【分类号】：D922.294;D920.5
【正文快照】： 一、引言互联网新经济时代的到来,为人类提供了高效便捷的信息化服务,创造了巨额的物质财富。然而由于网络产业中强大的交叉网络外部效应、消费者锁定效应、平台企业的双边市场特性、非对称定价法则等的出现,给相关市场的界定及反垄断法的实施带来了不容忽视的难题。反思我国

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