商标反向混淆法律问题研究

发布时间：2018-01-17 14:09

本文关键词：商标反向混淆法律问题研究　出处：《辽宁大学》2011年硕士论文　论文类型：学位论文

【摘要】：本文研究的是商标反向混淆相关法律问题。在知识经济全球化和市场竞争激烈化的今天,商标作为“商品的脸”是企业无形资产的一个重要组成部分。随着众多中小企业法律维权意识和品牌保护意识的日益增强,司法实践中,中小企业状告大企业商标侵权的此类涉及“商标反向混淆”案件越来越多。这类在社会舆论中被人们戏称为“蚊子叫板大象”的案件,引发了我们对商标反向混淆现象的关注。但是目前为止我国对该问题尚未有系统的理论研究,而层出不穷的商标反向混淆问题亟需理论来支持执法和司法实践。就目前国内有关商标反向混淆理论具体的现状而言,我国尚未对商标反向混淆概念形成一个统一的界定,亦未对商标反向混淆的构成要件进行合理的归纳。在国外,对商标反向混淆现象研究较多的是美国,但其作为判例法国家对法律制度概念的界定、构成要件的确定不是其研究重点。总之,国内外对于商标反向混淆的认定缺乏相对统一的标准,且将传统商标混淆处理方式照搬于商标反向混淆问题的处理中,以致专门针对商标反向混淆问题的研究有所欠缺。鉴于此,本文以轰动一时的“蓝色风暴案”为例,分三部分对商标反向混淆相关法律问题详加研究。第一部分,通过市场公平竞争、注册商标专用权角度明确了禁止商标反向混淆的正当性;第二部分,以基本法理作为指导探讨了商标反向混淆侵权的构成要件;第三部分,在明确商标反向混淆构成商标侵权后,分析了侵权行为人的民事法律责任。本文的三个部分紧密围绕“蓝色风暴案”展开,探讨所涉商标反向混淆若干法律问题,以期改变我国对于商标反向混淆的认识和处理所处的初步阶段,一方面旨在丰富和完善我国尚不成熟的商标反向混淆理论,另一方面则是为了呼应越来越紧迫的商标侵权实践需要,从而为我国商标反向混淆制度的构建和运行提供一定的理论支持。
[Abstract]:This paper studies the legal problems related to the reverse confusion of trademarks. Today, the globalization of knowledge economy and the fierce competition in the market. Trademark as a "commodity face" is an important part of the intangible assets of enterprises. With the increasing awareness of legal rights and brand protection of many small and medium-sized enterprises, judicial practice. Small and medium-sized enterprises sue large enterprises for trademark infringement such as "trademark reverse confusion" more and more cases. This kind of public opinion is called "mosquito challenge elephant" cases. Has caused us to the trademark reverse confusion phenomenon concern, but up to now our country has not had the systematic theory research to this question. However, the problem of trademark reverse confusion in endlessly need theory to support law enforcement and judicial practice. In terms of the current situation of trademark reverse confusion theory in China. China has not yet formed a unified definition of the concept of trademark reverse confusion, nor has it made a reasonable conclusion of the constituent elements of trademark reverse confusion. In foreign countries, the study of trademark reverse confusion is mostly carried out in the United States. However, as a case law country to define the concept of legal system, the determination of constitutive elements is not the focus of its research. In short, the identification of trademark reverse confusion at home and abroad lacks a relatively uniform standard. And the traditional trademark confusion treatment method is copied to the trademark reverse confusion treatment, so there is a lack of research on trademark reverse confusion. In view of this, this paper takes the "Blue Storm case" as an example, divided into three parts to study the related legal issues of trademark reverse confusion. The first part, fair competition through the market. From the perspective of the exclusive right of registered trademark, the legitimacy of prohibiting the reverse confusion of trademark is clarified. The second part discusses the elements of trademark reverse confusion infringement under the guidance of basic legal theory. The third part, after making clear that trademark reverse confusion constitutes trademark infringement, the author analyzes the civil liability of the tortfeasors. The three parts of this paper closely revolve around "Blue Storm case". This paper probes into some legal problems of trademark reverse confusion in order to change our understanding of trademark reverse confusion and the initial stage of dealing with it. On the one hand, the purpose is to enrich and improve the immature trademark reverse confusion theory in China, on the other hand, to echo the increasingly urgent needs of trademark infringement practice. Thus provides certain theoretical support for the construction and operation of trademark reverse confusion system in China.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：D923.43

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