超星学术视频的版权经营研究

发布时间：2018-04-24 06:03

本文选题：超星学术视频 + 版权经营　；参考：《河北大学》2015年硕士论文

【摘要】：超星学术视频是独立拍摄制作学术视频的网站,版权则是指作者拥有的排除他人任意使用自己作品的权利。随着国际互联网的快速发展,我们进入了网络时代,伴随着数字技术的发展,数字出版也随之崛起,于是我国的数字出版面临着巨大的挑战。版权经营则成为版权界研究的热点,幸运的是国家大力提倡文化产业也为版权经营提供了机遇。因此究竟怎样界定版权经营以及如何建立完善成熟的版权经营体系为大家带来了新的探索焦点。作为新兴文化产业的超星学术视频涉及到海量的视频作品,它的版权问题可以称的上是世界范围内的难题,更是一个极具争议的难题,至今也没能够得到很好地解决。但是超星学术视频所在的超星公司又是唯一一家直接得到作者一对一授权的公司,在多年的发展中成功地探索出自己的版权模式,因此本文将以超星学术视频的版权经营为研究对象探索版权经营的模式和策略,从而为我国文化产业的版权经营提供有利的借鉴。本文共分为六个部分;但是本文的重点是对超星学术视频的版权经营状况和版权经营策略的研究。主要会从版权经营的国际背景和国内背景出发,在详细了解超星学术视频现阶段的经营现状的基础上,再从超星公司整体出发,考虑超星模式对超星学术视频的影响,从而系统的阐述了超星学术视频的版权授权模式和版权盈利模式。本文将具体探讨超星现有的版权授权模式,分析不同版权授权模式的应用,对超星学术视频未来版权授权模式的选择也提供一些建议。其次本文也将就超星学术视频现有的版权盈利方式进行分析,分析每种盈利方式是否有改进或延伸的可能,创造多样化的版权盈利模式。然后本文会在了解版权授权模式和版权盈利模式的基础上,进一步根据超星的实际情况,分析其现有的版权经营策略,并结合其他较为成熟的版权经营策略,与超星学术视频现有的经营策略进行融合,以打造最适合超星学术视频的版权经营策略,从而实现其利益的最大化。最后,希望本文在分析超星学术视频版权经营的状况、策略之后,能够为超星学术视频、超星公司以及我国文化产业的版权经营提供借鉴、略尽绵薄之力。
[Abstract]:Superstar academic video is an independent site that produces academic videos, and copyright refers to the author's right to exclude the arbitrary use of his work by others. With the rapid development of the Internet, we have entered the network era, with the development of digital technology, digital publishing has also risen, so digital publishing in China is facing a huge challenge. Copyright management has become a hot topic in the copyright field. Fortunately, cultural industry has also provided opportunities for copyright management. Therefore, how to define copyright management and how to establish a mature copyright management system has brought us a new focus of exploration. As a new culture industry, superstar academic video involves a large number of video works, its copyright problem can be said to be a worldwide problem, but also a very controversial problem, and has not been solved very well. But Superstar, where the academic video is based, is the only company directly authorized by the author to successfully explore its own copyright model over the years. Therefore, this paper will explore the mode and strategy of copyright management by taking the copyright management of superstar academic video as the object of study, so as to provide a beneficial reference for the copyright management of Chinese cultural industry. This paper is divided into six parts, but the emphasis of this paper is to study the copyright management situation and copyright management strategy of superstar academic video. Mainly from the international and domestic backgrounds of copyright management, on the basis of a detailed understanding of the current operating situation of Superstar academic video, and from the perspective of Superstar Corporation as a whole, we will consider the impact of Superstar model on Superstar academic video. The copyright licensing mode and copyright profit mode of superstar academic video are expounded systematically. This paper will discuss the existing copyright licensing mode of Superstar, analyze the application of different copyright licensing modes, and provide some suggestions on the choice of future copyright licensing mode for Superstar academic video. Secondly, this paper will also analyze the existing copyright profit mode of superstar academic video, and analyze whether each kind of profit mode has the possibility of improvement or extension, and create a variety of copyright profit mode. Then, based on the understanding of copyright licensing model and copyright profit model, this paper will further analyze its existing copyright management strategy, and combine with other more mature copyright management strategies, according to the actual situation of Superstar. In order to create the most suitable copyright management strategy for superstar academic video, and realize the maximization of its benefit, the existing management strategy of superstar academic video is merged. Finally, it is hoped that after analyzing the status and strategy of the copyright management of superstar academic video, this paper can provide a reference for the copyright management of Superstar academic video, Superstar Company and the cultural industry of our country.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206;D923.41

【参考文献】