销售服务商标困境与出路

发布时间：2018-05-27 12:17

本文选题：替他人推销 + 销售服务　；参考：《湘潭大学》2017年硕士论文

【摘要】：“销售服务”商标是指能将经营者提供的“销售服务”与其他市场主体提供的“销售服务”区别开来的标志。在我国目前的商标注册体制下,大多数销售服务经营者无法在“销售服务”申请注册商标,从而只能以“替他人推销”商标、商品商标或未注册驰名商标向“销售”行为主张权利,或者寻求《反不正当竞争法》保护未注册知名商标、知名服务特有名称权、字号权等。然而,司法实践中,对于“替他人推销”与“销售服务”的关系的认识存在分歧,使得销售企业的销售标志权利长期处于他人的“替他人推销”商标的威慑下;商品商标由于其保护范围与销售服务不一致,使得销售企业维权艰难;未注册驰名商标的保护范围仅包括相同或类似商品上的禁止权;相较于注册商标,未注册驰名商标的保护范围虽与之一致,维权时却需承担更重的举证义务;未注册知名商标权、知名服务特有的名称权、企业名称权、字号权为非授权性权利,权利人请求上诉权利保护,较之注册商标权的保护需要承担更重的举证义务导致销售企业普遍出现保护缺失或保护延迟滞后的情绪。通过实证研究,针对目前“销售服务”商标保护的上述困境,完全开放“销售服务”商标的注册注册将是一个可取的解决方案。当全面开放“销售服务”商标注册时,销售企业只需在特定的“销售服务”类别注册商标即可。完全开放“销售服务”商标注册后,零售企业无需在“替他人推销”类别申请商标注册即可保护自己的销售标志,避免了各个法院对“销售服务”与“替他人推销”认定产生严重分歧的窘境,也无需在所销售的商品所属的类别申请商标注册,避免保护了“销售服务”商标保护的缺位,更无需寻求未注册知名商标、知名服务特有名称权、字号权保护,销售标志可以获得授权性权利保护。
[Abstract]:The trademark of "sales service" refers to the mark which distinguishes the "sales service" provided by the operator from the "sales service" provided by other market entities. Under the current trademark registration system in China, most sales service operators are unable to apply for a registered trademark in "sales services", so they can only "sell" trademarks for others. The trademark of goods or unregistered well-known trademark claims the right to "sell", or seeks to protect the unregistered well-known trademark, the special name right of famous service, the right of name and so on. However, in judicial practice, there are differences on the relationship between "selling for others" and "sales services", which makes the sales mark right of sales enterprises under the deterrent of others'"selling for others" trademark for a long time. Because the scope of protection of a commodity trademark is inconsistent with that of a sales service, it is difficult for a sales enterprise to protect its rights; the scope of protection of an unregistered well-known trademark only includes the right to prohibit the same or similar goods; as opposed to a registered trademark, Although the scope of protection of unregistered well-known trademark is consistent with it, it has to bear a heavier burden of proof when protecting its rights; the right of unregistered well-known trademark, the right of name of famous service, the right of enterprise name and the right of name are non-authorized rights. Compared with the protection of registered trademark right, the obligee needs to bear more burden of proof than the protection of registered trademark right, which leads to the general feeling of lack of protection or delay of protection in sales enterprises. According to the empirical study, it is a desirable solution to completely open the registration of "sales service" trademark in view of the above difficulties of trademark protection of "sales service". When a sales service trademark is fully opened, a sales company only needs to register a trademark in a particular sales service category. After the full opening of the "sales services" trademark registration, retail enterprises can protect their own sales marks without having to apply for trademark registration in the category of "selling for others". It avoids the dilemma of the courts having serious differences between "sales services" and "selling for others", nor the need to apply for trademark registration in the category to which the goods are sold, and to avoid the absence of protection of the "sales services" trademark, There is no need to seek unregistered trademark, famous service specific name right, brand name right protection, sales logo can be authorized rights protection.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.43

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