人格标识商品化问题研究

发布时间：2018-07-12 21:20

本文选题：人格标识 + 商品化　；参考：《内蒙古大学》2015年硕士论文

【摘要】：随着现代信息传播技术的发展及大众消费观念的转变,自然人人格标识价值在商品销售中的作用越来越明显。通过利用自然人的人格标识来为商品打广告,已然成为一种很重要的商业利用模式。自古以来,我国法律就认为人格权不具有商品化性质,它所具有的只是非财产性、排他性,而且是不可转让的。然而科学技术出现了日新月异的变化,科学技术的发展,让社会经济的发展可以更上一层楼。作为自然人的人格标识,肖像、姓名、声音等在社会经济的大潮中不断的被商业化使用,诸如此类显现我们已经耳闻目睹了许多。对此,虽然理论上的发展极为有限,但是生活实践中,不可以用人格去做交易的理念已经被突破。本文共分四个部分,第一部分,首先对人格标识及商品化的概念进行界定,其次介绍了目前对人格标识商品化性质的几种学说,笔者赞同人格权说的观点,认为人格标识商品化依然是属于人格权内部的问题,同时笔者认为我国应该承认人格标识商品化。第二部分,通过李福寿姓名侵权案引出本文意欲探讨的问题。第三部分,介绍了美国和德国两个国家对人格标识商品化的保护模式。第四部分,介绍了对人格标识商品化保护的必要性以及我国人格标识商品化保护模式的选择。
[Abstract]:With the development of modern information communication technology and the change of public consumption concept, the role of natural person personality identity value in commodity sales is becoming more and more obvious. It has become a very important mode of commercial utilization to advertise goods by using the personality logo of natural persons. Since ancient times, the law of our country thinks that personality right is not commercialized, what it has is only non-property, exclusive, and non-transferable. However, science and technology have changed with each passing day, and the development of science and technology has enabled the development of social economy to climb another high building. As a natural person, the personality signs, portraits, names, sounds, etc., are being commercialized in the social and economic tide, and so on. Although the development of theory is very limited, the idea that personality can not be traded has been broken through in life practice. This paper is divided into four parts. The first part defines the concept of personality identification and commercialization, and then introduces several theories about the commercialization nature of personality logo. The author agrees with the view of personality right. The author thinks that the commercialization of personality mark is still an internal problem of personality right, and the author thinks that our country should recognize the commercialization of personality mark. The second part, through Li Fushou name infringement case leads to the question that this article intends to discuss. The third part introduces the protection mode of personality mark commercialization in America and Germany. The fourth part introduces the necessity of the commercialization protection of personality mark and the choice of the protection mode of personality mark commercialization in our country.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.4

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