陕西茶产业的集群发展研究

发布时间：2018-01-29 06:15

本文关键词： 陕西茶产业集群发展　出处：《西北农林科技大学》2012年硕士论文　论文类型：学位论文

【摘要】：茶，中国的国饮，是世界公认的三大健康饮料之一。全世界有50多个国家引种了中国的茶，有150多个国家和地区的20多亿人民有饮茶习俗。寻根溯源，世界各国最初所接触的茶，都是直接或间接的由中国传播出去的。茶叶为我国传统的经济作物。近年来，随着经济的繁荣发展，对某产业集群发展的研究显得愈发重要。产业集群在当下是非常普遍的经济地理现象，是产业发展到一定阶段的必然经济组织形式，已成为带动我国各产业发展的一个有力引擎。茶产业是陕南农业的支柱产业，目前正处于从传统茶业向现代茶业转型的过渡发展阶段。本文将茶产业与产业集群相结合，以期在陕西获得茶业产业集群的爆炸性效应。本文主要结合陕西茶产业的发展现状,在通过区位商法判定陕西茶产业的集聚情况的基础上，利用SWOT分析法对陕西省茶产业发展中关乎集群发展的内部优势、劣势以及发展中存在的机遇、威胁进行综合分析。提出了陕西省茶产业向集群方向发展的战略建议及适合陕西省茶产业集群发展的模式，以提升陕西茶产业的竞争力，并推动陕西区域特色经济的发展。本文主要得出以下结论： 1、运用区位商对陕西2009、2010的茶业发展商值进行了计算，并运用SWOT法对陕茶集群发展的优势、劣势、机遇和威胁的各个方面进行了综合分析：陕西茶业具备集聚条件。 2、对陕西茶产业的发展方向给予正确的引导，得出陕西茶产业集群化的战略措施，包括：明确牵头人，重塑保险体系；加大公关投入，注重包装效应；延长产业链等； 3、陕西茶产业集群化的保障体系，从政府有效作为；创新全程渗透；广泛宣传茶文化，使之大众化；积极应用市场营销策略等四个方面进行论述； 4、陕西茶产业集群发展的模式选择，通过全篇的具体情况具体分析，对陕西茶叶产区进行了优势区域布局，并提出陕西茶产业集群的发展模式“四位一体”，使陕茶集群能在四个市共同壮大力量的带动下迈向一个新台阶。
[Abstract]:Tea, China's national drink, is recognized as one of the three major health drinks in the world. More than 50 countries in the world have introduced Chinese tea, and more than 2 billion people in more than 150 countries and regions have tea drinking customs. Tea, which is the traditional cash crop of our country, is transmitted directly or indirectly by China. In recent years, with the development of economic prosperity, the research on the development of a certain industrial cluster has become more and more important. Industrial cluster is a very common phenomenon of economic geography at present. It is an inevitable form of economic organization in a certain stage of industrial development and has become a powerful engine to drive the development of various industries in our country. Tea industry is the pillar industry of agriculture in southern Shaanxi. At present, it is in the transition stage from traditional tea industry to modern tea industry. This paper combines tea industry with industrial cluster in order to obtain the explosive effect of tea industry cluster in Shaanxi. On the basis of judging the agglomeration of Shaanxi tea industry by location quotient method, this paper uses SWOT analysis method to analyze the internal advantages, disadvantages and opportunities in the development of Shaanxi tea industry. In order to enhance the competitiveness of Shaanxi tea industry, the paper puts forward the strategic suggestions of the development of Shaanxi tea industry towards the cluster and the mode suitable for the development of Shaanxi tea industry cluster. And promote the development of Shaanxi regional characteristic economy. The main conclusions of this paper are as follows: 1. Using location quotient to calculate the developer value of Shaanxi tea industry in 2009 and 2010, and using SWOT method to analyze the advantages and disadvantages of Shaanxi tea cluster development. Opportunities and threats of various aspects of a comprehensive analysis: Shaanxi tea industry has a gathering conditions. 2, give the correct guidance to the development direction of Shaanxi tea industry, draw the strategic measures of Shaanxi tea industry cluster, including: clear the lead, reshape the insurance system; Increase public relations investment, pay attention to packaging effect; Prolonging the industrial chain; 3. The guarantee system of Shaanxi tea industry cluster is discussed from four aspects: the effective action of the government, the whole process of innovation, the popularization of tea culture, the positive application of marketing strategy, etc. 4, the mode choice of Shaanxi tea industry cluster development, through the concrete analysis of the whole article, carried on the superiority regional layout to the Shaanxi tea production area. The development model of Shaanxi tea industry cluster "four in one" is put forward, so that the Shaanxi tea cluster can advance to a new level under the drive of the four cities' common strength.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F326.12

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