基于复杂网络的社会谣言传播治理问题研究

发布时间：2018-01-08 06:05

本文关键词：基于复杂网络的社会谣言传播治理问题研究　出处：《云南大学》2013年硕士论文　论文类型：学位论文

【摘要】：谣言,自古有之,于今尤甚。在新媒体时代,借助互联网传播的社会谣言已成为公共管理领域典型的公害品之一,整治网络谣言是目前国际社会面临的共同问题。我国正处于社会转型期,各种矛盾凸显,因此对危及社会稳定的网络谣言的传播亟待摸索和探求行之有效的治理之道。本文从谣言传播的理论和现状入手,对我国当前在网络谣言多元治理体系中的治理主体与治理路径进行探究,发现不同的治理主体与治理路径之间还未达到“最佳匹配”,可以在此基础上进行优化组合,打出“组合拳”。因此本文提出在谣言治理中应采取政府主导与第三部门合作相结合的方式,发挥意见领袖在社会舆论中的作用。同时,本文引入了复杂网络理论及分析方法,在国内外基于复杂网络谣言传播模型研究的基础上,借鉴了SIR传染病模型,尝试性地建立了“谣言止于智者”的数学模型,刻画谣言传播与扩散机理以及控制策略,对模型进行了稳定性分析、系统仿真及应用研究,为意见领袖在舆论控制中的作用定量地提供理论支持和依据,并对模型存在的不足之处提出下一步定量研究的重点。最后,本文结合国外整治网络谣言的经验与启示,给出我国网络谣言传播治理的建议及对策,并就网络谣言治理的发展方向进行了思考和展望。
[Abstract]:Rumors, which have existed since ancient times, are even more serious today. In the new media era, social rumors spread through the Internet have become one of the typical public hazards in the field of public administration. Remedying online rumors is a common problem facing the international community at present. Our country is in the period of social transformation, and all kinds of contradictions are highlighted. Therefore, the spread of network rumors endangering social stability needs to be explored and explored. This article starts with the theory and current situation of rumor dissemination, and probes into the governance subject and the governance path of our country in the network rumor multivariate governance system at present. It is found that the optimal match between different governance subjects and governance paths has not been reached, and we can optimize the combination on this basis. Therefore, this paper puts forward that the government should combine the government leading with the third sector to play the role of opinion leaders in the public opinion. At the same time, this paper introduces the complex network theory and analysis method, on the basis of the domestic and foreign research on the complex network rumor dissemination model, the SIR infectious disease model is used for reference. This paper tries to establish the mathematical model of "rumor ends in the Wise", describes the mechanism of rumor propagation and diffusion and control strategy, and analyzes the stability of the model, system simulation and application research. This paper provides the theoretical support and basis for the role of opinion leaders in the control of public opinion, and puts forward the emphasis of the next quantitative research on the shortcomings of the model. Finally, based on the experience and inspiration of foreign countries, this paper puts forward some suggestions and countermeasures for the management of network rumors in our country, and gives some thoughts and prospects on the development direction of the governance of network rumors.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D630

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