青岛—海参崴双向旅游认知及市场开拓研究

发布时间：2018-01-06 17:14

本文关键词：青岛—海参崴双向旅游认知及市场开拓研究　出处：《青岛大学》2017年硕士论文　论文类型：学位论文

【摘要】：我的祖国俄罗斯与中国是友好邻邦,这为两国在各领域的合作提供了良好基础。随着中俄全面战略协作伙伴关系的不断推进,两国在旅游方面的合作交流也快速发展。虽然中俄旅游合作起步较晚,但发展潜力巨大,发展势头良好,至今已经历了从边境旅游到中心城市双向旅游两个阶段的转换。当前中俄旅游合作正处于第二阶段,以集中的旅游空间流向为最主要特征,一定程度上限制着中俄旅游合作的进一步推进。不过目前已出现向第三个阶段推进的倾向,即旅游区域从中心城市向其他特色城市扩展,这将成为中俄旅游合作未来发展中的重要趋势。而中国的青岛和俄罗斯的海参崴,正是承接两国中心城市旅游流分流的特色城市。海参崴卓越的地理优势及与中国的历史渊源、青岛及其所处山东半岛良好的资源条件,为开展青岛-海参崴双向旅游合作奠定了良好基础。同时由于海参崴是研究者本人的家乡,现在青岛留学,一方面对两个城市的情况具有较充分地了解,另一方面实施研究具有较高的便利性和可行性,因此本研究选取青岛和海参崴双向旅游为研究对象,希望推动家乡与青岛的旅游合作。“青岛-海参崴”双向旅游的合作发展可以加强两个国家政治、经济、文化联系。但由于相关研究及数据资料很少,两个城市的统计数据存在较大缺陷。本研究通过对“青岛-海参崴”双向旅游认知长达13个月的调研,了解两地居民对两个城市的客观认知和主观感知,搜集了大量的一手资料,为探索性地研究“青岛-海参崴”双向旅游认知现状及市场开拓策略提供数据基础。本研究以问卷调查和质性研究方法为基础,旨在认知、发掘、促进“青岛-海参崴”双向旅游发展。首先对“青岛-海参崴”双向旅游现状情况进行把握和分析,接着通过600份有效问卷调查“青岛-海参崴”双向旅游认知状况,获得了较为系统的数据。通过对调研结果和两个城市客观资料的分析,发掘“青岛-海参崴”从吸引力、消费能力、出游潜力、旅游意愿等多方面反映出双向旅游合作发展的潜力。在此基础上,提出“青岛-海参崴”双向旅游市场开拓策略,包括强化认知、改善交通、丰富产品等。研究整体上对“青岛-海参崴”双向旅游合作的发展重点及未来趋向进行了系统分析。虽为探索性的起步研究,但研究过程中通过各种方式收集资料,努力发现和贴近真实,以期为这两个城市的旅游合作实践提供一定的借鉴与参考,并起到一定的推动作用。
[Abstract]:Our motherland Russia and China are friendly neighbors, which provides a good basis for bilateral cooperation in various fields. Cooperation and exchanges in tourism between the two countries have also developed rapidly. Although Sino-Russian tourism cooperation started relatively late, there is great potential for development and a good momentum of development. Up to now, Sino-Russian tourism cooperation is in the second stage, which is mainly characterized by concentrated tourist space flow. To some extent, it restricts the further development of Sino-Russian tourism cooperation. However, there has been a tendency to advance to the third stage, that is, the expansion of tourism regions from central cities to other characteristic cities. This will become an important trend in the future development of Sino-Russian tourism cooperation, while Qingdao in China and Vladivostok in Russia. Vladivostok's outstanding geographical advantage and historical origin with China, Qingdao and its Shandong Peninsula in good resource conditions. For Qingdao-Vladivostok two-way tourism cooperation laid a good foundation. At the same time Vladivostok is the researcher's hometown now Qingdao study on the one hand the situation of the two cities have a better understanding. On the other hand, the implementation of the study has a high convenience and feasibility, so this study selected Qingdao and Vladivostok two-way tourism as the research object. "Qingdao-Vladivostok" two-way tourism cooperation can strengthen the political, economic and cultural links between the two countries, but due to the lack of relevant research and data. The statistical data of the two cities have great defects. This study investigated the two-way tourism cognition of Qingdao-Vladivostok for 13 months to understand the objective cognition and subjective perception of the two cities. Collected a large number of first-hand data for the exploratory study of "Qingdao-Vladivostok" two-way tourism cognitive status and market development strategy to provide a data basis. This study is based on questionnaires and qualitative research methods. The purpose is to recognize, explore and promote the development of "Qingdao-Vladivostok" two-way tourism. First of all, to grasp and analyze the current situation of "Qingdao-Vladivostok" two-way tourism. Then through 600 effective questionnaires "Qingdao-Vladivostok" two-way tourism cognitive status, obtained more systematic data, through the survey results and the analysis of the objective data of the two cities. "Qingdao-Vladivostok" from the attraction, consumption capacity, travel potential, tourism willingness and other aspects reflect the development of two-way tourism potential. On this basis. Put forward "Qingdao-Vladivostok" two-way tourism market development strategy, including strengthening awareness, improve traffic. Rich products and so on. The overall study of "Qingdao-Vladivostok" two-way tourism cooperation development focus and future trends were systematically analyzed. However, in the course of the research, we collected data in various ways and tried to find and close to the truth, in order to provide some reference and reference for the tourism cooperation practice of these two cities, and to play a certain role in promoting the development of tourism cooperation between the two cities.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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