网络虚拟社区中的南昌市旅游空间意象图景

发布时间：2018-01-06 18:22

本文关键词：网络虚拟社区中的南昌市旅游空间意象图景　出处：《资源科学》2017年02期 　论文类型：期刊论文

【摘要】：网络虚拟社区中的城市旅游空间意象分析对探索信息社会背景下的城市旅游空间发展策略有重要意义。长期以来,国内对城市旅游空间意象的研究多集中在现实空间层面,而对网络虚拟社区中的空间意象重视不够。以旅游虚拟社区人群为研究对象,采用内容分析和语义网络分析相结合的研究方法,从评价性旅游空间意象和结构性旅游空间意象两个层面对蚂蜂窝旅游虚拟社区中的南昌市旅游空间意象图景进行分析,并据此提出了相关建议。研究表明:"广场"、"滕王阁"、"八一"是南昌市最重要的核心旅游吸引物意象,"都市景观风貌"是最为偏好的意象主题,旅游情感评价意象总体以正面和积极为主;南昌市整体的旅游意象空间格局由物质实体形态的八一广场——滕王阁——秋水广场构成,以此为基础形成了以红色革命文化为主题的八一广场旅游意象区域、以观光为主题的滕王阁旅游意象区域和以娱乐和休闲为主题的秋水广场旅游意象区域等三大重点旅游意象区域,意象元素呈现出中心城区集中化分布、外围区分散分布的特征;网络虚拟社区的城市旅游空间意象虽然仍以物质实体的空间意象为核心组成,但非物质意象要素在空间意象建构中的作用也非常重要。本文的研究结果不仅在方法上突破了以往城市旅游空间意象研究的局限,也为互联网时代的城市旅游空间发展提供了理论指导。
[Abstract]:The analysis of urban tourism spatial image in network virtual community is of great significance to explore the development strategy of urban tourism space under the background of information society for a long time. Domestic research on the urban tourism spatial image mostly focuses on the real space level, but not on the space image in the network virtual community, taking the tourism virtual community crowd as the research object. The research method of content analysis and semantic network analysis is adopted. This paper analyzes the spatial image of Nanchang city in the virtual community of the honeycomb tourism of the Grasshopper from the two aspects of the appraising tourism spatial image and the structural tourism spatial image. The research shows that "square", "Tengwangge" and "August 1" are the most important image of the core tourism attraction in Nanchang, and "urban landscape" is the most preferred image theme. The image of tourism emotion evaluation is mainly positive and positive; The spatial pattern of tourism image in Nanchang city is composed of 81 square-Tengwangge-autumn water square with material entity form, which forms the tourist image region of 81 square with the theme of red revolutionary culture. Teng Wang Pavilion tourism image area with sightseeing theme and autumn water square tourism image area with entertainment and leisure theme three major tourism image areas the image elements show the centralized distribution of the central urban area. The characteristics of scattered distribution in peripheral region; Although the urban tourism space image of the network virtual community is still composed of the material entity space image as the core. However, immaterial image elements also play an important role in the construction of spatial image. The research results of this paper not only break through the limitations of the previous urban tourism spatial image research in terms of methods. It also provides theoretical guidance for the development of urban tourism space in the Internet era.
【作者单位】：江西财经大学旅游与城市管理学院;江西旅游发展研究中心;
【基金】：国家自然科学基金项目(41261029)
【分类号】：F592.7
【正文快照】： 1引言自1960年凯文·林奇发表了里程碑式的专著《城市意象》(The image of the city)[1]以来,城市意象(也有学者称其为城市空间意象[2-4],本文采用此提法)就成为研究城市主观环境空间的重要理论与方法。林奇认为,对任何一个特定的城市似乎都存在着一个公众意象,标志、边界、区

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