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第十二届全运会视角下辽宁体育旅游拉动战略研究

发布时间:2018-01-07 01:19

  本文关键词:第十二届全运会视角下辽宁体育旅游拉动战略研究 出处:《沈阳师范大学》2014年硕士论文 论文类型:学位论文


  更多相关文章: 全运会 体育旅游 拉动战略


【摘要】:体育旅游作为由体育和旅游相互交融而形成的一种新颖的、综合性的旅游方式逐渐受到旅游者的青睐。体育旅游作为一个朝阳产业为旅游业提供了可持续发展的资源和动力,,成为许多地区优化旅游产业结构的突破点和旅游业发展新的增长点。辽宁省作为我国的体育大省,拥有丰富的体育旅游资源,为体育旅游的发展提供了丰厚的土壤。第十二届全运会的召开也为辽宁体育旅游的开发带来了宝贵的契机。本论文基于区域经济理论、消费者行为理论以及体育学相关理论对辽宁省体育旅游的资源、参与人群、活动内容等现状进行深入的调查研究和统计分析,旨在对辽宁省体育旅游的发展提出战略思考,为辽宁省体育旅游产业的发展提供参考依据。 本论文运用文献资料法、问调查法、数理统计法等研究方法对辽宁省的体育旅游现状进行调查研究,并针对调查研究的分析结果提出了辽宁体育旅游的发展战略和措施。本论文的研究结论主要有:一是从体育旅游体育资源活动内容上看,辽宁省的体育场馆设施、大型赛事活动基本能够满足体育旅游需求,赛事活动的举办和体育旅游活动的内容呈现大众化和群体的特点,有利于对体育旅游运动的不间断的开展。但是体育旅游经营项目尚未产业化发展,无法满足体育旅游者多层次的需求;二是从对体育旅游参与群体的问卷调查分析结果来看,目前参与体育旅游人群具有较高的文化程度,年龄偏轻,旅游者目的地的停留时间较短,这也直接导致体育旅游者消费不高。辽宁省体育旅游客源市场具有需求多样性,目的选择的随意性、季节性竞争性等特征;体育旅游的开发显得较为零散,尚未形成规模,高质量的体育旅游产品不多。三是针对辽宁体育旅游的资源状况和参与人群的特征和需求分析,本文明确指出了辽宁体育旅游发展的战略思想和目标,并提出了“一核三环”的辽宁体育旅游空间布局模式和“三位一体”的辽宁体育旅游产品开发模式,最后从体育旅游产品和市场、政府作用、品牌策略以及人才培养等方面提出了推动辽宁体育旅游发展的措施。
[Abstract]:Sports tourism as a sports and tourism integration and the formation of a new, comprehensive way of tourism gradually favored by tourists. Sports tourism as a sunrise industry provides the sustainable development of resources and power for the tourism industry, the tourism industry into many areas to optimize the structure and development of the tourism industry a new breakthrough the growth point of Liaoning province. As a large sports Province in China, has rich sport tourism resources, provided rich soil for the development of sports tourism. The convening of the Twelfth National Games has also brought a valuable opportunity for the development of sports tourism in Liaoning. This paper based on regional economic theory, consumer behavior theory and sports science the theory of Liaoning province sports tourism resources, people involved in the investigation and statistical analysis, in-depth current activities, aimed at the sports tourism in Liaoning province. The exhibition puts forward strategic thinking and provides reference for the development of sports tourism industry in Liaoning province.
In this paper, using the method of literature, questionnaire survey, investigation and study of mathematical statistics and other research methods to Liaoning province's sports tourism status, and according to the analysis on the results of the study put forward the development strategies and measures of sports tourism in Liaoning. The conclusions of this thesis are as follows: the first is from the sports tourism resources of sports activities Liaoning Province, sports facilities, large-scale events can basically meet the demand of sports tourism, popularization and group shows sport games and sports tourism activities, is conducive to the sports tourism sports uninterrupted development. But the sports tourism project has not yet been unable to meet the development of industrialization of sports tourism the needs of multiple levels; two is from the survey groups involved in sports tourism analysis results, the process is currently involved in sports tourism for people with high That age is light, the tourist destination of the residence time is short, this is a direct result of the sports tourism consumption is not high. The Liaoning province sports tourist market has the diversity of demand, to choose freely, seasonal characteristics of competition; the development of the sports tourism is more scattered, has not formed the scale, the high quality of the sports tourism products. The three is according to the present situation of Liaoning sports tourism resources and the participation of group characteristics and requirement analysis, this paper points out the strategic thoughts and goals of the development of sports tourism in Liaoning, and put forward the "three nuclear ring" of the Liaoning sports tourism spatial distribution pattern and "three-in-one" Liaoning sports the model of tourism product development, and finally from the sports tourism products and markets, the role of government, put forward to promote the development of sports tourism in Liaoning and measures of brand strategy and talent cultivation.

【学位授予单位】:沈阳师范大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:G812.7;F592.7

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