南岳衡山体育旅游开发研究

发布时间：2018-01-07 15:23

本文关键词：南岳衡山体育旅游开发研究　出处：《中国林业科学研究院》2014年硕士论文　论文类型：学位论文

【摘要】：随着人们生活水平的提升和闲暇时间的增多，旅游者之消费观念悄然发生了改变出现了新的发展趋势。正因为如此，人们对回归自然、休闲身心的愿望也与日俱增。而《旅游法》的颁布实施促进了旅游业的健康有序发展，游客的权益得到有效保障，旅行社、景区的义务得到进一步明确，旅游法制建设明显提高，人们旅游的欲望被进一步激发。在这种新的形势下，旅游业的格局和结构发生了重大变化。体育旅游作为一种新型的旅游方式，集休闲、健身、文娱、社交于一体，给游客一种全新的体验，一种前所未有的享受。体育旅游逐渐受到旅游者的青睐，逐渐成为全球性时尚旅游之一，原因在于其具有独特的魅力。本文以南岳核心景区及其边缘相关体育旅游资源以及旅游产品为研究对象，涉及旅游的主体——旅游者。契合我国度假休闲的旅游转型发展，对南岳衡山的体育旅游进行研究具有现实意义。南岳衡山以其锦绣壮丽的自然风光和历史悠久人文资源成为中国乃至世界著名的旅游胜地。南岳衡山因其浓厚的历史人文气息，优越的地理位置、独特的自然景观和蕴含在自然环境中之丰富的体育旅游资源，为发展体育旅游提供了重要保障。但南岳衡山体育旅游刚刚起步，存在理论研究滞后、项目市场规模小、缺乏有效开发、缺乏统筹规划、缺乏体育旅游专业人才等问题，从而制约了衡阳旅游业的发展。本文以此为契机，深入探讨南岳衡山体育旅游的发展现状及其特点。本文综合运用森林文化旅游、生态旅游以及体育旅游等学科的理论采取田野调查、参与观察、深度访谈、历史文献以及逻辑分析与归纳法等人文交叉学科的研究方法对衡山的体育旅游进行微观研究，，试图对南岳衡山体育旅游概况、资源利用现状及其开发旅游资源存在的优、劣势进行探讨，在此基础上，对将来开发利用南岳衡山体育旅游资源提出建设性意见。本文主要内容如下：第一章绪论部分，主要就国内外体育旅游研究现状及本文的研究目的和意义、研究方法和研究对象加以阐述，确保论文写作的可行性。第二章主要是运用相关人文学科的理论方法对体育旅游进行研究，主要涉及体育旅游的定义、体育旅游资源的界定、并就其类型、特征进行逻辑归纳，旨在为本研究提供理论研究视野。第三章的主要内容是立足于衡山体育旅游现有的基础条件，从衡山本身特有的旅游资源、市场、项目分类及其开发现状进行分析。通过分析显示，南岳衡山具备开发体育旅游的丰富体育旅游资源、优越的交通条件、巨大的旅游市场潜力等优势，但是也存在规划、开发、专业人才缺乏等现实问题。第四章依据南岳衡山特有资源，对南岳衡山体育旅游项目开发进行分析。第五章是基于上述分析对南岳衡山体育旅游资源开发提出战略性对策，分别从特色定位和战略两个方面进行阐述。第六章总结和建议。对全文作总结性阐述，基于南岳衡山体育旅游可持续发展，壮大旅游业。本作者提出必须做好开发与利用两手文章。具体措施如下：1、更新观念，从旅游者所需出发，充分了解南岳衡山开展体育旅游的优势、开发的价值和意义。2、从实际操作层面去调研、规划、策划和实践，循序渐进，逐步开展。3、政府作用。建议当地旅游局、体育局等职能部门进行立项研究。把旅游的综合效应发挥出来。4、立足市场，提升“品牌”。5、加大体育旅游人才培养力度，为南岳开展体育旅游提供智力支持、智慧参考。本文将南岳衡山体育旅游发展置于时下中国旅游转型发展的历史时期中进行研究，征对如何较好地发展南岳衡山体育旅游提供多方面、多层面的见解，为南岳衡山体育旅游在新形势下的发展提供平台和理论支撑。
[Abstract]:With the increasing improvement of people's life and leisure time, tourist consumption concept of quietly changed the emergence of new trends. Because of this, the people to return to nature, leisure physical and mental desire. "Tourism Law > grow with each passing day and the promulgation and implementation of the tourism industry to promote the healthy and orderly development of tourists rights are effectively protected, travel agencies, scenic obligations are further clear, legal construction in tourism is obviously improved, people's desire to be further stimulate tourism. In the new situation, has undergone major changes in the pattern and structure of the tourism industry. Sports tourism as a new way of tourism, leisure, fitness, entertainment. Social integration, give visitors a new experience, a hitherto unknown enjoyment. Sports tourism is gradually favored by tourists, has become a global fashion tourism one of the reasons is the most Has the unique charm. The center view and to edge correlation of sports tourism resources and tourism products as the research object in this paper, the main body involved in tourism tourists. With development of our leisure tourism transformation, has practical significance on the study of Heng Mountain sports tourism.
Heng Mountain has become a famous tourist resort Chinese and the world with its beautiful magnificent natural scenery and historic cultural resources of Heng Mountain. Because of its strong historical and cultural atmosphere, excellent geographical location, unique natural landscape and rich implication in the natural environment of the sports tourism resources, and provides an important guarantee for the development of sports tourism. Heng Mountain sports tourism has just started, there are theoretical research lags behind, market scale is small, the lack of effective development, lack of overall planning, the lack of professional talents of sports tourism, which restricts the development of tourism industry in Hengyang. This article tries to explore the development status and characteristics of Heng Mountain sports tourism. This paper uses the forest cultural tourism. Eco tourism and sports tourism and other disciplines to fieldwork, participant observation, depth interviews, literature and history Study on the method of logical analysis and induction of human subjects of the micro study of Heng Mountain sports tourism, sports tourism to Heng Mountain of present situation and development of tourism resources utilization of resources advantages and disadvantages are discussed, on this basis, for the future development and utilization of sports tourism resources of Heng Mountain put forward constructive suggestions.
The main contents of this paper are as follows: the first chapter is the introduction part, mainly on the domestic and foreign research status quo of sports tourism and the purpose and significance of the research, research methods and research object are introduced, to ensure the feasibility of this paper. The second chapter is mainly using the theories and methods related to the humanities of sports tourism, sports tourism mainly involves the definition. The definition of sports tourism resources, and its types, characteristics of inductive logic, in order to provide a theoretical perspective for the study. The main contents of the third chapter is based on the existing conditions of Heng Mountain sports tourism market from Heng Mountain's unique tourism resources, project classification and development status were analyzed. The analysis shows that the Heng Mountain with rich sports tourism resources development of sports tourism, superior traffic condition, advantages of the great potential of the tourism market, but there are also Planning, development, lack of professionals and other practical problems. The fourth chapter based on the unique resources of Heng Mountain, Heng Mountain sports tourism project development were analyzed. The fifth chapter is the analysis put forward strategic countermeasures for the development of sports tourism resources of Heng Mountain based respectively from two aspects the characteristics of positioning and strategy.
The sixth chapter is summary and suggestion. As a summary of this paper, the sustainable development of Heng Mountain sports tourism based on the growth of tourism. The author puts forward the development and utilization of the hands must be done. The specific measures are as follows: 1, update the concept, from the tourists required of Heng Mountain to fully understand the development of sports tourism development value and advantage. The significance of.2 research, planning to go from the actual operation level, step by step planning and practice, gradually carry out the.3, the role of the government. It is suggested that the local tourism bureau, the project of Sports Bureau and other departments. The comprehensive effect of tourism play.4, based on the market, enhance brand.5, enhance the training of sports tourism talents. To provide intellectual support for the development of sports tourism wisdom.
This paper will study on the development of sports tourism in Heng Mountain nowadays China tourism transformation development history, signs provide more on how to develop the Heng Mountain sports tourism better, more insights, to provide a platform and theoretical support for the development in the new situation of Heng Mountain sports tourism.

【学位授予单位】：中国林业科学研究院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;G812.7

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