福建东山关帝文化旅游区陆台游客满意度和忠诚度比较研究

发布时间：2018-02-24 00:06

本文关键词： 宗教目的地游客满意度游客忠诚度海峡旅游　出处：《福建师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：游客决定是否重游、是否推荐或正面宣传该旅游目的地,其满意程度和忠诚程度是主要因素,而研究游客对宗教旅游地的满意度和忠诚度感知差异是一个新的课题。本文以福建东山关帝文化旅游区为案例,以到该区朝圣或旅游的海峡两岸游客为考察对象,在前人研究文献的基础上,对该景区资源特点及服务设施、管理水平等进行游客问卷调查和实地访谈,并通过描述性分析、因子分析和相关分析,对台湾游客和大陆游客满意度与忠诚度的感知差异进行比较分析。实证研究结果发现,各要素满意度与游客满意度、旅游价格之间存在着正面影响；旅游价格与游客满意度之间存在着正面影响；游客抱怨与游客满意度、忠诚度之间存在着正面影响；游客的满意度和游客的忠诚度之间存在着正面影响。陆台游客不同的人口统计变量对游客满意度和忠诚度产生显著影响。最后,基于分析结果,为东山县旅游管理部门就景区的进一步开发、市场营销、经营管理等方面等提出了相应的建议,以提高游客满意度和忠诚度,促进东山关帝文化旅游区可持续发展。
[Abstract]:The degree of satisfaction and loyalty of the tourist who decides whether to travel again or whether to recommend or positively advertise the destination is the main factor. It is a new topic to study the difference of satisfaction and loyalty of tourists to religious tourist destinations. This paper takes Dongshan Guandi Cultural tourist area in Fujian Province as a case study, taking tourists from both sides of the Taiwan Strait who visit or visit this area as the objects of investigation. On the basis of the previous research literature, this paper carries on the tourist questionnaire survey and the field interview to the resources characteristic, the service facilities, the management level and so on of the scenic spot, and through the descriptive analysis, the factor analysis and the correlation analysis, This paper makes a comparative analysis of the perceived differences between the satisfaction and loyalty of tourists from Taiwan and mainland China. The empirical results show that there is a positive influence between the satisfaction of each factor and the satisfaction of tourists and the tourist price. There is a positive influence between tourist price and tourist satisfaction, between tourist complaint and tourist satisfaction, between loyalty and between tourist complaint and tourist satisfaction. There is a positive impact between tourist satisfaction and tourist loyalty. Different demographic variables of land-based tourists have a significant impact on tourist satisfaction and loyalty. Finally, based on the analysis results, In order to improve tourist satisfaction and loyalty, and promote the sustainable development of Dongshan Guandi cultural tourism area, this paper puts forward corresponding suggestions on the further development, marketing, management and other aspects of tourism management in Dongshan county.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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