基于台湾同胞文化认同的福建宗祠祖墓旅游产品开发研究

发布时间：2018-02-26 05:26

本文关键词： 文化认同宗祠祖墓旅游产品开发福建台湾　出处：《华侨大学》2014年硕士论文　论文类型：学位论文

【摘要】：以闽台良好的自然认同和主体文化辐射认同为基础，开发反映闽台同胞之间同宗同源的亲缘关系的宗祠祖墓旅游资源，以宗祠祖墓文化旅游产品为媒介，为闽台同胞提供文化接触、交流及融合的平台，旨在对促进台湾同胞的文化认同有所贡献。本文以福建涉台宗祠祖墓旅游资源为研究对象，以文化认同为视角，通过文献收集、实地调研等方法，剖析福建涉台宗祠祖墓旅游产品开发对台湾同胞文化认同的作用，分析福建涉台宗祠祖墓旅游资源类型与特点、空间分布并做综合评价，探讨产品开发原则、思路、系列、模式及开发运营机制等问题，力图为福建涉台宗祠祖墓旅游产品开发提供参考，以期促进台湾同胞文化认同。通过研究，本文认为，，福建涉台宗祠祖墓旅游产品开发可以促进台湾同胞的文化认同。福建涉台宗祠祖墓旅游资源丰富，资源禀赋较高。福建涉台宗祠祖墓旅游产品的开发在原则上应遵循保护为主，开发为辅；结构多样，联合开发；市场导向，综合效益；注重游憩性与参与性。开发思路上应以整合相关旅游资源，深化产品文化内涵；浓缩型与流动型产品开发形式相结合；产品内容以文化体验为主，以观光为辅；开发宗族特色鲜明，文化底蕴浓厚的旅游商品为指导。产品系列上以寻根探源、祭祖探亲、观光游览、文化交流为主题，开发模式上以物化展示、活态体验、虚拟参与、文化主题公园为主。为保障旅游产品的开发，应该建立健全政府主导机制、企业运作机制、社会参与机制。
[Abstract]:Based on the good natural identity and the radiation identity of the subject culture in Fujian and Taiwan, the tourism resources of ancestral ancestral tombs and tombs, which reflect the kinship relationship between the compatriots of Fujian and Taiwan, are developed, and the tourism products of ancestral ancestral tombs and tombs are taken as the media. The purpose of this paper is to provide a platform for cultural contact, exchange and integration for the compatriots in Fujian and Taiwan, in order to contribute to the promotion of cultural identity of Taiwan compatriots. This paper takes the tourism resources of ancestral temples and ancestral tombs in Fujian as the research object, takes the cultural identity as the visual angle, and collects the literature. Through field investigation and other methods, this paper analyzes the effect of the development of tourism products on the cultural identity of Taiwan compatriots, analyzes the types and characteristics of tourism resources, spatial distribution and comprehensive evaluation, and probes into the principles of product development. In order to promote the cultural identity of Taiwan compatriots, this paper tries to provide a reference for the development of tourism products of ancestral temples and ancestral tombs in Taiwan in Fujian Province, such as train of thought, series, mode and operating mechanism of development and so on. Based on the research, this paper holds that the development of tourism products of ancestral tombs and ancestral tombs in Fujian can promote the cultural identity of Taiwan compatriots, and Fujian is rich in tourism resources of ancestral tombs and ancestral tombs related to Taiwan. In principle, the development of Fujian's tourism products of ancestral temples and ancestral tombs should follow the principle of protection, development as auxiliary, structure diversity, joint development, market orientation, comprehensive benefits; Attention should be paid to recreation and participation. The way of development should be to integrate related tourism resources, deepen the connotation of product culture, combine concentrated and mobile product development forms, give priority to cultural experience, and supplement sightseeing. Under the guidance of developing tourism commodities with distinctive clan characteristics and strong cultural background, the product series is based on the themes of seeking roots, offering ancestral visits, sightseeing tours, and cultural exchanges. In the development model, it is materialized to display, live experience, and virtual participation. In order to ensure the development of tourism products, we should establish and perfect the government leading mechanism, the enterprise operation mechanism and the social participation mechanism.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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