不同旅游动机下的井冈山游客景点选择行为研究

发布时间：2018-03-18 16:20

本文选题：井冈山　切入点：旅游动机　出处：《江西师范大学》2016年硕士论文　论文类型：学位论文

【摘要】：井冈山作为国内知名的红色旅游胜地,在当地大量开展的会议和培训对当地的旅游业有着很大的影响,来访井冈山的游客除了以休闲观光为目的,还有相当一部分是以参加会议或培训为主要目的,但是国内对以参加会议或培训为主要动机的游客的研究还较少,特别是对此类游客在景点的选择行为上的研究还不够成熟,因此,对此展开研究具有重要的价值和现实意义。本文将在界定旅游动机、游客行为和景点景区的概念,在对调查问卷经过设计与检验之后,按照旅游动机分别对来访井冈山的游客进行问卷调查并分析,分析不同旅游动机的游客行为特征。论文的主体部分,针对游客的选择行为特征的问题,从旅游者的人口统计因素(性别、年龄、学历、职业)、客源市场、景点选择行为及其对景区的影响等方面对不同动机的旅游者,运用Co-plot分析法等方法进行了研究。通过对井冈山近几年游客对比分析、不同类型景区差异化发展等方面进行研究,对井冈山游客景点选择行为与井冈山空间组织相互影响的关系进行分析：一、游客景点选择与旅游节点相互影响；二、游客景点选择与旅游线路相互影响。得出结论如下：(1)游客以男性居多,以休闲旅游为目的的游客年龄主要在18-45岁；以会议或培训为目的的游客则多数为30-60岁之间。具有典型的高学历特征且多为党员,以休闲旅游为目的的游客中大专及以上的游客占40.5%,而在参加会议或培训的此类游客,则占73%；游客职业以学生、公务员为主；(2)在景点选择方面,以参加会议或培训学习的游客受地域和组织安排的影响,在井冈山的出游空间范围比其他游客较小,其参观游览范围相对局限在其会议场所或培训基地附近的红色景点或休闲场所,因此景点选择上较集中在博物馆、烈士墓等茨坪景区景点,在首次到访率上,越是偏远的景区首次到访率则越高。同时游客来源地则更分散,综合吸引半径达到527km,吉安本地游客比重仅为27%。距离衰减规律己不成为旅游目的地选择的主要障碍。这部分游客在井冈山停留的时间更长,但其参观游览范围相对局限在其会议场所或培训基地附近的红色景点或休闲场所；(3)在景点选择方面,以休闲观光为目的的游客选择在井冈山停留的时间则相对较短,其景点选择则相较更自由广泛,大多数游客对龙潭、黄洋界、杜鹃山等景区也表现出到访计划。同时,游客来源地集中在周边地区,综合吸引半径较小为278km。此类游客是以吉安市本地(占47%)、包括江西省内和湖南省东部的周边县市区的客源为主,说明其旅游影响力还没有得到有效扩散,距离衰减规律对以休闲旅游为目的的游客空间行为起主要作用。
[Abstract]:Jinggangshan, as a well-known red tourist destination in China, has had a great impact on the local tourism industry through a large number of meetings and trainings held locally. In addition to the purpose of leisure and sightseeing, tourists visiting Jinggangshan, There are also quite a number of people whose main purpose is to attend meetings or training. However, the domestic research on tourists whose main motivation is to attend conferences or training is still relatively few, especially the research on the choice behavior of such tourists in scenic spots is not mature enough. Therefore, it is of great value and practical significance to carry out the research. This paper will define the concept of tourism motivation, tourist behavior and scenic spot, after the questionnaire has been designed and tested, According to the tourism motivation, the tourists in Jinggang Mountain are investigated and analyzed to analyze the tourist behavior characteristics of different tourist motivations. The main part of the paper is aimed at the problem of tourist choice behavior characteristics. From the tourist demographic factors (sex, age, education, occupation, tourist market, scenic spot selection behavior and its impact on scenic spots, etc. Through the comparative analysis of tourists in Jinggang Mountain in recent years and the development of different types of scenic spots, This paper analyzes the relationship between tourist spot selection behavior and spatial organization of Jinggang Mountain: first, tourist attraction selection and tourist node influence each other; second, The conclusion is as follows: (1) the majority of tourists are male, and the tourists whose aim is leisure tourism are mainly 18-45 years old. For the purpose of meeting or training, the majority of tourists are between 30 and 60 years of age. They are typically highly educated and most of them are party members. Among the tourists who are interested in leisure tourism, 40.5% of the tourists are from college or above, while those who attend the conference or training take part in the meeting or training. The tourist occupation is mainly students and civil servants. In the choice of scenic spots, tourists who attend meetings or training and study are affected by the geographical and organizational arrangements, and the scope of travel space in Jinggang Mountain is smaller than that of other tourists. Its visit scope is relatively limited to the red scenic spots or leisure places near its meeting place or training base, so the scenic spots are more concentrated on museums, martyrs' tombs, and other Tziping scenic spots, and on the first visit rate. The more remote the scenic spots, the higher the number of first-time visits, and the more scattered the tourist destinations, The comprehensive radius of attraction is 527km, and the proportion of local tourists in Ji'an is only 27.The law of distance attenuation is no longer the main obstacle to the choice of tourist destinations. This part of the tourists has stayed in Jinggang Mountain for a longer period of time. However, its visit scope is relatively limited to the red scenic spots or leisure places near its meeting place or training base. In terms of scenic spot selection, tourists who are interested in leisure sightseeing have relatively short periods of time to stay in Jinggang Mountain. The choice of scenic spots is more liberal and extensive. Most tourists also show plans to visit Longtan, Huangyangjie, Rhododendron and other scenic spots. At the same time, the source of tourists is concentrated in the surrounding areas. The comprehensive radius of attraction is 278km. this kind of tourists are mainly from the local area of Ji'an (47%), including those in Jiangxi Province and the surrounding counties and cities in the eastern part of Hunan Province, indicating that their tourist influence has not been effectively spread. The law of distance attenuation plays a major role in the spatial behavior of tourists for the purpose of leisure tourism.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F592.7;F713.55

【参考文献】