庐山品牌旅游形象视觉传达设计研究

发布时间：2018-04-06 06:21

本文选题：庐山　切入点：品牌旅游形象　出处：《江西师范大学》2014年硕士论文

【摘要】：从20世纪70年代至今，国际上的旅游形象研究的理论和实践都得到了不断发展。整个旅游业设计注重视觉美感，有独特的创意，，艺术性强，从视觉感观方面，具有人性化。视觉传达作为旅游业的重要促销方式，在我国也得到了迅速发展，并成为一门新兴的学科得到了很大的发展。本篇论文主要研究的内容是以目前江西庐山旅游地的实际应用的视觉传达设计系统为例进行调查并研究。首先论述旅游形象视觉传达设计的研究背景、研究的必要性、研究的目的意义及研究方法等内容;其次对品牌旅游形象的概念、作用、类型进行概述;再从庐山的旅游形象地域化特点及品牌视觉定位分析庐山的旅游形象；然后，从新多维度媒体、多元化旅游需求性、前沿战略时代环境下具体研究分析江西庐山旅游地目前实际应用的视觉传达设计以及对目前庐山品牌旅游形象的影响；分析问题，提出问题，解决问题，为营造庐山旅游地的品牌形象，笔者针对目前庐山旅游地视觉传达设计的分析，根据目前现实的具体情况提出建议方案。
[Abstract]:Since 1970's, the theory and practice of international tourism image research have been continuously developed.The whole tourism design pays attention to the visual beauty, has the unique creativity, the artistic strong, from the visual sense view aspect, has the humanity.As an important way of promoting tourism, visual communication has also developed rapidly in our country, and has become a new subject.The main content of this paper is to investigate and study the visual communication design system of Lushan tourist destination in Jiangxi province.Firstly, it discusses the research background, the necessity, the purpose and the research method of the visual communication design of tourism image, and then summarizes the concept, function and type of the brand tourism image.Then the tourism image of Lushan Mountain is analyzed from the regional characteristics of the tourism image and the visual positioning of the brand, and then, from the new multi-dimensional media, diversified tourism demand,This paper analyzes the visual communication design of Lushan tourist destination in Jiangxi Province and its influence on the brand tourism image of Lushan Mountain, analyzes the problems, puts forward the problems, and solves the problems.In order to build the brand image of Lushan tourist destination, the author analyzes the visual communication design of Lushan tourist destination at present, and puts forward some suggestions according to the actual situation at present.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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