南昌市大学生旅游消费行为调查分析

发布时间：2018-04-06 20:17

本文选题：旅游消费行为　切入点：大学生　出处：《江西财经大学》2017年硕士论文

【摘要】：近几年来,随着人们的生活水平和收入水平的不断提高,人们逐渐开始不仅在乎物质上的满足,更加追求精神上的愉悦。而现如今,能够让人们放松的娱乐方式也跟随人民的需求越来越多样化,其中之一较为健康向上的则是旅游。随着国家动车和高铁等一系列快捷便利的交通工具的陆续建成,城市与城市之间的“距离”被越拉越近,人们的出行也由此变得更加便利。因此,越来越多的人选择旅游这一娱乐方式来放松自我,也借由这个机会培养与同行者的感情。而在众多的旅游者中,大学生这一群体开始慢慢地崭露头角。虽然大学生的经济能力有限,但这一群体数量庞大,而且他们时间充裕,并且有着较强的号召力,所以他们对旅游产业的贡献不容小觑。正是由于大学生作为社会的一个特殊群体,且由于大学生没有稳定的收入来源,经济能力有限,他们有着与其他群体不同的旅游消费习惯和旅游消费理念,因此本文选取南昌市六所高校的大学生为调查对象,采取问卷调查的方式,旨在了解南昌市大学生的旅游消费行为特征及其影响因素。利用调查问卷的数据运用SPSS20.0进行统计分析,构建多分类logistic回归模型,得到的结果表明不同人口统计特征的大学生的旅游天数、旅游目的地选择、旅游距离、旅游花费存在一定差异;而其中的旅游花费与习惯性感知、示范性感知、不确定性感知以及旅游消费认同都高度相关。最后,根据得出的结论从旅游企业、高校、相关旅游行政部门三个角度提出了关于促进大学生旅游市场发展的相关建议:旅游企业需要进一步完善服务,针对大学生提供个性化服务;高校要进行正确的引导,积极配合旅游行政部门工作;相关旅游行政部门要做好宏观调控和监管工作。
[Abstract]:In recent years, with the improvement of people's living standard and income level, people begin to pay more attention not only to material satisfaction, but also to spiritual pleasure.And now, the more varied forms of entertainment that allow people to relax, one of which is more healthy and upwardly, is tourism.With the construction of a series of rapid and convenient means of transportation, such as the national train and high-speed rail, the "distance" between cities has been drawn closer and closer, and people's travel has become more convenient.As a result, more and more people choose travel as a form of entertainment to relax themselves and cultivate relationships with their peers.Among the many tourists, the group of college students began to emerge slowly.Although the economic ability of college students is limited, the number of this group is huge, and they have plenty of time and strong appeal, so their contribution to the tourism industry should not be underestimated.It is precisely because college students as a special group of society, and because college students do not have a stable source of income, limited economic capacity, they have different from other groups of tourism consumption habits and tourism consumption ideas.So this paper chooses the college students of six universities in Nanchang city as the investigation object, adopts the questionnaire investigation method, in order to understand the Nanchang university student's traveling consumption behavior characteristic and its influence factor.Using the data of the questionnaire to carry on the statistical analysis with SPSS20.0, the multi-classification logistic regression model is constructed. The results show that the university students with different demographic characteristics have different tourism days, tourist destination choice, and tourism distance.There are some differences in tourism expenditure, and the tourism expenditure is highly related to habitual perception, demonstration perception, uncertainty perception and tourism consumption identity.Finally, according to the conclusions drawn from tourism enterprises, colleges and universities, related tourism administrative departments to promote the tourism market development of college students related to the recommendations: tourism enterprises need to further improve the service,Individualized service should be provided for college students; colleges and universities should carry out correct guidance and actively cooperate with tourism administrative departments; relevant tourism administrative departments should do a good job in macro-control and supervision.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.55;F592

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