试论英语在茶文化旅游开发项目中的运用

发布时间：2018-04-15 08:18

本文选题：英语 + 茶文化　；参考：《福建茶叶》2017年07期

【摘要】：随着中国经济社会的发展和人民生活水平的提升,人们对精神文化的需求日益增强,大众多层次的文化消费呈上升趋势。党的"十八大"提出了在经济发展的同时要加快推进社会主义文化产业发展,其中传统文化的复兴工程尤为重要。茶文化作为中国本土文化之一,在中国拥有几千年的历史,博大精深,延绵不断。不同地域有着不同的品种,且衍生出不同的文化,以茶文化为基点的旅游开发项目是本土根基与外来移植的结合。此外,经济增长也促使中国在世界上的影响力日益增强,多元化提供给世界人民更多的交流和交往的机会。在这种背景下,英语使用的频率大大增加。作为全球使用范围最广的语种,学习和掌握英语的重要性显而易见。本文拟从茶文化旅游开发项目中英语使用情况出发,分析其不足,探讨改进的有效措施,以为进一步激发民族文化提供一定的借鉴。
[Abstract]:With the development of Chinese economy and society and the improvement of people's living standard, people's demand for spiritual culture is increasing day by day, and the multi-level cultural consumption of the masses is on the rise.The 18th National Congress of the Communist Party of China (CPC) put forward to accelerate the development of socialist cultural industry at the same time of economic development, among which the revival of traditional culture is particularly important.Tea culture, as one of Chinese native cultures, has a history of thousands of years.Different regions have different varieties and have different cultures. The tourism development project based on tea culture is a combination of local roots and foreign transplantation.In addition, economic growth has contributed to China's growing influence in the world, providing more opportunities for people around the world to communicate and interact with each other.In this context, the frequency of English use has greatly increased.As the most widely used language in the world, the importance of learning and mastering English is obvious.Starting from the use of English in the tourism development project of tea culture, this paper analyzes its shortcomings and probes into effective measures to improve it so as to provide some reference for further stimulating national culture.
【作者单位】：河南应用技术职业学院;
【分类号】：F592;H313;TS971

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