滦县文化旅游产业发展战略研究

发布时间：2018-04-18 04:32

本文选题：PEST分析 + SWOT分析　；参考：《河北工业大学》2014年硕士论文

【摘要】：随着经济社会的发展，旅游业因其具有很强的产业关联性和带动性，已经成为目前产业规模庞大、发展势头良好的新兴产业。文化旅游产业是旅游产业发展的主流之一，也是21世纪旅游产业发展的一个重要趋势。本论文在大量阅读国内外有关文献基础上，采取实证法、空间分析法、SWOT分析法等研究方法，利用PEST分析、SWOT分析、基本竞争战略等分析工具和战略理论，从滦县文化旅游产业发展现状入手，运用PEST分析模型从政策法律环境、经济环境、社会文化环境、技术环境等方面对滦县文化旅游产业发展的外部环境进行了分析，运用迈克尔·波特五力模型从买方议价能力、供方议价能力、潜在进入者威胁等五个方面分析了滦县文化旅游产业的竞争强度，并用SWOT分析法对滦县文化旅游产业发展的竞争优势、劣势、发展机遇和面临的挑战进行分析，在此基础上，对滦县旅游产业发展战略进行了定位，认为应该实施以“秦皇戴河日光浴、滦州古城月下游”为品牌的差异化战略和以“五加一”为框架的增长型战略；给出了具体的开发路径，，即深入挖掘传承创新转化地域文化历史资源、着力培育滦州古城文化旅游产业新业态、以“滦河文化生态产业带”开发为核心打造生态旅游产业聚集区、搭建宗教、工业、民俗等多种旅游形式为支撑的旅游框架；提出了可行的实施措施，包括引进或组建大型文化旅游产业开发集团、创新文化旅游管理体制机制、置换文化旅游产业开发建设用地、重视文化旅游产业人才培育、建立完善的文化旅游投融资体系、加强文化旅游产业基础服务体系建设等六个方面。论文对滦县文化旅游产业的发展具有重要的理论价值和实际指导作用。
[Abstract]:With the development of economy and society, tourism has become a new industry with large scale and good development momentum because of its strong industrial relevance and belt role.Cultural tourism industry is one of the mainstream of tourism industry development, but also an important trend of tourism industry development in the 21st century.On the basis of reading a large number of domestic and foreign literature, this paper adopts some research methods, such as empirical method, spatial analysis method and SWOT analysis method, and uses PEST analysis to analyze SWOT analysis, basic competitive strategy and other analytical tools and strategic theory.Starting with the present situation of the development of cultural tourism industry in Luanxian County, this paper analyzes the external environment of the development of cultural tourism industry in Luanxian County from the aspects of policy and law environment, economic environment, social and cultural environment, technological environment and so on.This paper analyzes the competition intensity of cultural tourism industry in Luanxian County from five aspects: buyer's bargaining power, supplier's bargaining power and potential entrant threat by using Michael Porter's five-force model.On the basis of analyzing the competitive advantages, disadvantages, opportunities and challenges of the development of cultural tourism industry in Luanxian County by SWOT analysis, the development strategy of the tourism industry in Luanxian County is positioned.The paper holds that the differentiation strategy should be implemented with "Sunbath of Qin Huang Dai River, the lower reaches of Luanzhou ancient city" as the brand and the growth strategy with "five plus one" as the frame, and the specific development path is given.That is, deeply excavating and innovating the regional cultural and historical resources, focusing on cultivating the new form of cultural tourism industry in Luanzhou ancient city, taking the development of "Luanhe cultural ecological industry belt" as the core, creating the ecotourism industry gathering area, setting up religion and industry,The tourism framework supported by various forms of tourism, such as folklore, puts forward feasible measures, including the introduction or establishment of large-scale cultural tourism industry development groups, innovation of cultural tourism management system and mechanism, and replacement of cultural tourism industry development and construction land.We should pay attention to the cultivation of talents in cultural tourism industry, establish a perfect investment and financing system of cultural tourism, and strengthen the construction of basic service system of cultural tourism industry.The paper has important theoretical value and practical guidance for the development of cultural tourism industry in Luanxian County.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

【共引文献】