中国港口城市邮轮旅游竞争力研究

发布时间：2018-05-06 11:46

本文选题：港口城市 + 邮轮旅游　；参考：《西安科技大学》2017年硕士论文

【摘要】：近年来,欧洲地区和北美洲地区的邮轮旅游需求市场逐渐饱和,亚洲地区则成为全球邮轮旅游最具发展潜质的市场,国际各大邮轮旅游公司正将发展重心转移到亚洲,而中国市场将被视为重中之重。专家预测在接下来的十年里,中国将成为亚太地区邮轮市场的龙头,并且国内沿海城市对邮轮母港所带来的庞大经济效益垂涎不已,因而掀起了一股争建邮轮母港之风。邮轮母港的建设需要一定经济、技术实力,并不是每个港口城市都具备这样的实力。盲目跟风只会造成资源的浪费,使我国邮轮旅游发展失衡。然而学术界对它的关注远远不够,尤其是对港口城市邮轮旅游竞争力的研究较更少,如何选取影响邮轮旅游竞争力水平的关键因素,怎样去评价邮轮旅游竞争力水平还没有一个明确的标准。因此,合理地选取影响旅游竞争力的关键因素,构建邮轮旅游竞争力评价指标体系,对港口城市邮轮旅游竞争力水平进行一个科学地评价,对我国现阶段各港口城市邮轮产业的发展至关重要。如何防止盲目过度建设邮轮母港、帮助港口城市准确定位、协调统筹布局邮轮母港建设、促进邮轮市场健康发展是本文研究立意的出发点。本文选取大连、天津、青岛、上海、厦门和三亚六个国际邮轮母港作为研究对象,通过文献分析法合理界定邮轮旅游竞争力的内涵:准确找出邮轮母港竞争力的影响因素;利用因子分析法构建港口城市邮轮旅游竞争力评价指标体系,并进行权重赋值,最后给出综合得分对邮轮母港竞争力进行综合评价。通过研究得出,我国邮轮旅游业发展还存在产业链不完整、港口定位不合理等较多的问题,因此本文提出相关建议,以期促进我国邮轮旅游业的健康发展。
[Abstract]:In recent years, the demand market for cruise tourism in Europe and North America has gradually become saturated, while the Asian region has become the most promising market for cruise tourism in the world. The major international cruise companies are shifting their focus to Asia. The Chinese market will be seen as the top priority. Experts predict that in the next decade, China will become the leading cruise market in the Asia-Pacific region, and domestic coastal cities are coveting the enormous economic benefits brought by the cruise home port, which has set off a wave of competition for the construction of the cruise home port. The construction of cruise port needs certain economic and technical strength, not every port city has such strength. Blindly following the trend will only cause waste of resources and make the development of cruise tourism in China unbalanced. However, the academic circles pay less attention to it, especially the research on the competitiveness of cruise tourism in port cities, how to select the key factors that affect the competitiveness of cruise tourism. How to evaluate the competitiveness of cruise tourism is not a clear standard. Therefore, the key factors affecting tourism competitiveness should be reasonably selected, and the evaluation index system of cruise tourism competitiveness should be constructed, and the level of cruise tourism competitiveness in port cities should be scientifically evaluated. It is of great importance to the development of cruise industry in each port city of our country at the present stage. The starting point of this paper is how to prevent the blind and excessive construction of the cruise ship home port, help the port city to locate accurately, coordinate the layout of the cruise ship home port construction, and promote the healthy development of the cruise market. This paper selects Dalian, Tianjin, Qingdao, Shanghai, Xiamen and Sanya as the object of study, and reasonably defines the connotation of cruise tourism competitiveness through literature analysis: find out exactly the influencing factors of the competitiveness of cruise ship home port; The evaluation index system of port city cruise tourism competitiveness is constructed by using factor analysis method, and the weight assignment is carried out. Finally, the comprehensive score is given to evaluate the competitiveness of cruise port. It is concluded that there are still many problems in the development of cruise tourism in China, such as incomplete industrial chain and unreasonable port positioning. Therefore, this paper puts forward some suggestions in order to promote the healthy development of cruise tourism in China.
【学位授予单位】：西安科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592;F552

【参考文献】