合肥市中小学修学旅行市场特征及开发策略

发布时间：2018-06-25 08:36

本文选题：合肥市 + 中小学生　；参考：《安徽大学》2014年硕士论文

【摘要】：修学旅行作为人类实践的一种,历史源远流长,在各个国家或地区以及世界旅行史上都占有重要的地位。在近代,修学旅行作为新兴的旅游形式,对于发展中小学生素质教育也具有重要意义。相对于国外成熟的修学旅行市场,国内的修学旅行起步晚,发展慢,且由于中国文化的独特性而使得国内修学旅行市场具有不同的市场特征。本研究通过问卷调查、走访的形式,对修学旅行市场的几大人群如学生、家长、旅行社进行调查,了解了合肥市目前各中小学修学旅行的开展情况,并从中总结了合肥市修学旅行的市场特征。在此基础上,以创新扩散理论、创意产业理论以及消费心理学理论为指导,对合肥市修学旅行市场的进一步开发提出了建议,由修学旅行模式、修学旅行产品以及修学旅行营销三方面入手进行创新,为合肥市修学旅行的健康可持续发展提供了新的思路。
[Abstract]:As a kind of human practice, study travel has a long history and plays an important role in the history of travel in various countries or regions as well as in the world. In modern times, as a new form of tourism, student study travel is also of great significance to the development of quality education for primary and middle school students. Compared with the mature overseas travel market, the domestic study travel starts late, develops slowly, and because of the uniqueness of Chinese culture, the domestic study travel market has different market characteristics. Through the questionnaire survey and the form of interview, this study investigated the students, parents and travel agencies in the travel market, and learned about the current situation of the primary and secondary schools in Hefei. And summarizes the Hefei city study travel market characteristic. On this basis, under the guidance of innovation diffusion theory, creative industry theory and consumer psychology theory, some suggestions are put forward for the further development of the study travel market in Hefei. The innovation of study travel products and study travel marketing provides a new way for the healthy and sustainable development of study travel in Hefei.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G639.2;F592

【参考文献】