青海旅游景区利益相关者协调发展研究

发布时间：2018-07-20 10:41

【摘要】：本文通过对旅游景区利益相关者的文献研究,结合青海旅游景区的实地调研,对青海旅游景区的利益相关者进行界定,继而在对核心利益相关者利益诉求和矛盾分析的基础上,提炼影响青海旅游景区核心利益相关者协调的因素,构建青海旅游景区核心利益相关者协调发展评估体系,并选取青海湖和塔尔寺两个青海的典型旅游景区作为实证地点,通过自然与人文景区的比较研究,对评估体系进行更加全面的验证和优化,最后结合优化后的评估体系,依据社会运行理论提出具有针对性的青海旅游景区利益相关者协调发展方案。在本文中采用灰色关联法建立了旅游景区协调发展状态的综合评估体系,并选取了青海两个5A级景区进行验证,结果显示制约青海湖旅游景区核心利益相关者协调发展的主要因素为利益分配、监管水平、权力行使,而塔尔寺旅游景区核心利益相关者协调发展的重要阻碍因素是利益分配、权力行使、旅游发展。通过深入分析发现利益分配、环境保护、区域特征等方面的问题在青海旅游景区中广泛存在,而权力行使、监管水平以及旅游发展水平等因素因地而异,验证结果与青海湖、塔尔寺旅游景区的实际情况基本吻合,证明了评估体系的科学性。在此基础上,基于社会运行理论构建了包含运行目标、运行系统、运行状态及动态反馈的青海旅游景区利益相关者协调发展综合协调方案,为相关部门制定政策提供借鉴,有利于促进青海旅游景区的协调可持续发展。
[Abstract]:Based on the literature study of the stakeholders in tourism scenic spots and the field investigation in Qinghai scenic spots, this paper defines the stakeholders of Qinghai tourist attractions, and then on the basis of analyzing the interest demands and contradictions of the core stakeholders, Abstract the factors that affect the coordination of core stakeholders in Qinghai tourist scenic spots, construct the evaluation system of coordinated development of core stakeholders of Qinghai tourist attractions, and select Qinghai Lake and Tar Temple as two typical scenic spots as empirical sites. Through the comparative study of natural and humanistic scenic spots, the evaluation system is verified and optimized more comprehensively. Finally, combined with the optimized evaluation system, According to the theory of social operation, this paper puts forward a coordinated development plan of stakeholders in Qinghai tourist attractions. In this paper, grey correlation method is used to establish a comprehensive evaluation system for the coordinated development of tourist attractions, and two 5A scenic spots in Qinghai are selected for verification. The results show that the main factors restricting the coordinated development of the core stakeholders in Qinghai Lake tourist area are the distribution of interests, the level of supervision and the exercise of power, while the important obstacle factor of the coordinated development of the core stakeholders in the tourism area of the Tar'er Temple is the distribution of interests. Exercise of power, tourism development. Through in-depth analysis, it is found that the problems of benefit distribution, environmental protection, regional characteristics and so on exist widely in Qinghai tourist scenic spots, and the factors such as power exercise, supervision level and tourism development level vary from place to place, and the result of verification is different from that of Qinghai Lake. The actual situation of the tourist area of the Tar Temple is basically consistent, which proves the scientific nature of the evaluation system. On this basis, based on the theory of social operation, the author constructs a comprehensive and coordinated plan for the coordinated development of stakeholders in Qinghai scenic spots, which includes operation objectives, operating systems, operating state and dynamic feedback, which can provide reference for relevant departments to formulate policies. It is beneficial to promote the coordinated and sustainable development of Qinghai tourist attractions.
【学位授予单位】：青海大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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