我国旅游服务贸易国际竞争力影响因素研究

发布时间：2018-07-24 09:29

【摘要】：旅游服务贸易是我国重要的创汇来源，是国民经济发展的重要支撑产业，具有促进国家经济发展、解决劳动力就业问题、促进文化交流和信息传递的作用，已经成为衡量一个国家综合竞争力的重要组成部分。我国旅游资源丰富，是旅游大国但非旅游强国，虽然近年来我国旅游服务贸易发展迅速，但其国际竞争力较弱一直是阻碍我国旅游服务贸易发展的重要因素。颁布于2009年的《国务院关于进一步加快发展旅游业的意见》体现了国家对我国旅游业发展的关注和重视，指出要把我国旅游业培育成国民经济的重要支柱产业和人民群众更加满意的现代服务业；党中央在《关于制定国民经济和社会发展第十二个五年规划的建议》中提出：“未来五年我国旅游业将以建设世界旅游强国为目标，积极推动旅游服务的产业化、市场化、国际化和现代化发展。发展旅游服务贸易要扩大对外开放力度，提高出口质量和效益，促进其从成本优势向综合竞争优势转变。”所以，研究我国旅游服务贸易的国际竞争力情况、找出其影响因素，并提出相应的对策对于促进我国旅游业发展、提高其国际竞争力、把我国从旅游大国发展成为旅游强国、提高我国旅游服务贸易的国际地位具有重要理论和现实意义。首先，本文结合我国旅游服务贸易的现状，在前人研究的基础上以产业国际竞争力层面为基础构建了以国际市场占有率、贸易竞争优势、显示性比较优势为核心的旅游服务贸易国际竞争力指标评价体系。该指标体系从绝对量、竞争能力、相对比重三个层面对我国旅游服务贸易的国际竞争力进行了分析，并将其与旅游贸易强国的指标数值相对比，得出我国旅游服务贸易国际竞争力较弱的结论。其次，本文根据波特钻石模型的六要素和旅游服务贸易特点找出影响其国际竞争力的因素：旅游从业人员数量、国内居民消费支出、国际航班航线数、旅行社数量和旅游市场开放度，收集整理样本数据，再对其进行实证分析：通过平稳性检验得出各因素与旅游服务外汇收入是否存在相关关系，通过协整检验来检验时间序列之间是否存在长期稳定均衡关系，通过回归分析得出拟合方程，进而得出各因素影响程度大小并进行排序。最后，本文根据前述研究结果从国家、产业和企业层面有针对性地提出了相应的对策措施来促进我国旅游业的发展、提高我国旅游服务贸易的国际竞争力。
[Abstract]:Tourism service trade is an important source of foreign exchange earning in China and an important supporting industry for the development of national economy. It can promote national economic development, solve the employment problem of labor force, promote cultural exchange and information transmission. It has become an important component to measure the comprehensive competitiveness of a country. China is rich in tourism resources, but not a powerful tourism country. Although China's tourism service trade has developed rapidly in recent years, its weak international competitiveness has been an important factor hindering the development of China's tourism service trade. The State Council's opinions on further speeding up the Development of Tourism, promulgated in 2009, reflect the state's concern and attention to the development of tourism in China. It is pointed out that the tourism industry of our country should be cultivated into an important pillar industry of the national economy and a modern service industry which the people are more satisfied with. The CPC Central Committee put forward in its proposal on formulating the 12th Five-Year Plan for National Economic and Social Development: "in the next five years, China's tourism industry will actively promote the industrialization and marketization of tourism services with the goal of building a powerful tourism power in the world. Internationalization and modernization. To develop tourism service trade, it is necessary to open wider to the outside world, improve the quality and efficiency of exports, and promote its transformation from cost advantage to comprehensive competitive advantage. " Therefore, this paper studies the international competitiveness of China's tourism service trade, finds out its influencing factors, and puts forward corresponding countermeasures to promote the development of our country's tourism industry, improve its international competitiveness, and turn our country from a big tourist country into a powerful tourism country. It is of great theoretical and practical significance to improve the international status of China's tourism service trade. First of all, this paper combines the current situation of China's tourism service trade, on the basis of previous studies, constructs the international market share and trade competitive advantage based on the level of industrial international competitiveness. Evaluation system of International Competitiveness of Tourism Service Trade based on Comparative advantage. This index system analyzes the international competitiveness of China's tourism service trade from three aspects: absolute quantity, competitive power and relative proportion, and compares it with the index value of powerful country in tourism trade. The conclusion that the international competitiveness of China's tourism service trade is weak. Secondly, according to the six elements of Porter diamond model and the characteristics of tourism service trade, this paper finds out the factors that affect its international competitiveness: the number of tourism employees, the consumption expenditure of domestic residents, the number of international flight routes, The number of travel agencies and the degree of openness of the tourism market, collect and collate the sample data, and then carry on the empirical analysis to them: through the stability test, we can get the correlation between each factor and the foreign exchange income of the tourism service. The long-term stable equilibrium relationship between time series is tested by cointegration test, and the fitting equation is obtained by regression analysis, and the degree of influence of each factor is obtained and sorted. Finally, according to the above research results, this paper puts forward the corresponding countermeasures from the national, industrial and enterprise levels to promote the development of tourism in China and improve the international competitiveness of China's tourism service trade.
【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F752.68;F592

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