越南文化旅游品牌现状与发展对策研究
发布时间：2018-08-18 21:16
【摘要】：随着经济的发展,人民生活水平提高,文化旅游日益成为人们不可缺少的需求,旅游业已成为世界上最大的产业之一。相较于相邻各国旅游业的发展情况,越南文化旅游业比较落后,其原因之一就是国家没有注重打造文化旅游品牌。因此,分析越南旅游业的优势和弱势,注重品牌培育,激发潜力,促进旅游业良性发展就显得至关重要。 本文在阅读整理前人关于文化旅游和旅游品牌相关文献后,发现旅游资源、人才、环境、经济和科技等是影响文化旅游品牌建设的主要因素。在此基础上,首先分析越南文化旅游品牌现状,概括出越南文化旅游的总资源和总体规模,并阐述了越南已有的文化旅游品牌,包括文化旅游景区景点品牌、文化旅游线路品牌、文化旅游公司品牌等。然后描述越南文化旅游业发展经验和存在的问题,由此提出具体的实践性和应用性的发展对策。主要包括四个方面：加强文化旅游品牌要素建设,重点培育海滨旅游品牌,优先打造7个旅游景区品牌,实施区域合作培育国际旅游品牌。最后结合下龙湾和会安古城两个案例分析,使理论与实例结合,以期对越南文化旅游品牌建设有所裨益。
[Abstract]:With the development of economy and the improvement of people's living standard, cultural tourism has become an indispensable demand, and tourism has become one of the biggest industries in the world. Compared with the development of tourism in neighboring countries, Vietnam's cultural tourism is relatively backward, one of the reasons is that the country does not pay attention to the creation of cultural tourism brand. Therefore, it is very important to analyze the advantages and disadvantages of Vietnam's tourism, pay attention to brand cultivation, stimulate the potential and promote the healthy development of tourism. After reading and sorting out the previous literature on cultural tourism and tourism brand, this paper finds that tourism resources, talents, environment, economy and science and technology are the main factors that affect the construction of cultural tourism brand. On this basis, first of all, it analyzes the current situation of cultural tourism brands in Vietnam, summarizes the total resources and overall scale of cultural tourism in Vietnam, and expounds the existing cultural tourism brands in Vietnam, including the brands of scenic spots in cultural tourism areas. Cultural tourism line brand, cultural tourism company brand and so on. Then it describes the development experience and existing problems of cultural tourism in Vietnam, and then puts forward some practical and applicable development countermeasures. It mainly includes four aspects: strengthening the construction of cultural tourism brand elements, focusing on cultivating seaside tourism brands, giving priority to creating 7 scenic spots brands, and implementing regional cooperation to cultivate international tourism brands. Finally, combining the two cases of Xialong Bay and Hui'an, this paper combines the theory with the examples, in order to benefit the construction of cultural tourism brand in Vietnam.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F593.33
本文编号：2190702
[Abstract]:With the development of economy and the improvement of people's living standard, cultural tourism has become an indispensable demand, and tourism has become one of the biggest industries in the world. Compared with the development of tourism in neighboring countries, Vietnam's cultural tourism is relatively backward, one of the reasons is that the country does not pay attention to the creation of cultural tourism brand. Therefore, it is very important to analyze the advantages and disadvantages of Vietnam's tourism, pay attention to brand cultivation, stimulate the potential and promote the healthy development of tourism. After reading and sorting out the previous literature on cultural tourism and tourism brand, this paper finds that tourism resources, talents, environment, economy and science and technology are the main factors that affect the construction of cultural tourism brand. On this basis, first of all, it analyzes the current situation of cultural tourism brands in Vietnam, summarizes the total resources and overall scale of cultural tourism in Vietnam, and expounds the existing cultural tourism brands in Vietnam, including the brands of scenic spots in cultural tourism areas. Cultural tourism line brand, cultural tourism company brand and so on. Then it describes the development experience and existing problems of cultural tourism in Vietnam, and then puts forward some practical and applicable development countermeasures. It mainly includes four aspects: strengthening the construction of cultural tourism brand elements, focusing on cultivating seaside tourism brands, giving priority to creating 7 scenic spots brands, and implementing regional cooperation to cultivate international tourism brands. Finally, combining the two cases of Xialong Bay and Hui'an, this paper combines the theory with the examples, in order to benefit the construction of cultural tourism brand in Vietnam.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F593.33
【参考文献】
相关期刊论文 前1条
1 蔡善柱;试论旅游品牌开发[J];安徽师范大学学报(自然科学版);2004年03期
，本文编号：2190702
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