中国夜旅游创新发展研究
发布时间：2018-08-18 21:19
【摘要】：旅游业的快速发展和人们多样化的旅游需求催生了夜旅游这一新的旅游模式。桂林《印象·刘三姐》的成功凸显了夜旅游的的经济和社会效应,夜旅游被视为旅游业发展中一个新的增长点,拥有巨大的发展潜力。随着国内越来越多的旅游地开始关注夜旅游,并纷纷积极地开发夜旅游市场,如何避免盲目开发夜旅游,夜旅游如何创新发展成为值得关注的问题。本文从这一问题出发,通过理论梳理和现状总结,对夜旅游的创新发展进行了系统研究。全文共分为七章。第一章介绍了研究背景、研究意义、研究内容、研究方法及创新;第二章主要对国内外夜旅游相关研究进行回顾总结,为后文的分析研究奠定理论基础；第三章主要对发展现状进行归纳总结,总结了夜旅游的发展概况和存在问题；第四章通过对夜旅游的产生条件,概念界定和特征的再思考和再认识,对基本理论进行深化,明确什么是夜旅游的问题；第五章概括发展夜旅游的三大战略价值、明确了夜旅游创新发展的三大战略,并归纳了夜旅游呈现的五大趋势；第六章对夜旅游产品以及发展模式进行创新性设计,第七章选取了松江为案例研究其夜间发展的策略,指出其未来发展思路。
[Abstract]:The rapid development of tourism and people's diversified tourism demand gave birth to a new tourism mode of night tourism. The success of Guilin "impression Liu Sanjie" highlights the economic and social effects of night tourism, which is regarded as a new growth point in the development of tourism, and has great development potential. As more and more domestic tourist destinations begin to pay attention to night tourism and actively develop night tourism market, how to avoid blind development of night tourism and how to innovate and develop night tourism has become a problem worth paying attention to. From this point of view, this paper makes a systematic study on the innovation and development of night tourism through theoretical analysis and summary of the present situation. The full text is divided into seven chapters. The first chapter introduces the research background, research significance, research content, research methods and innovations. The third chapter summarizes the current situation of the development of night tourism, summarizes the general situation of the development of night tourism and existing problems, the fourth chapter through the production conditions of night tourism, the definition of concepts and characteristics of re-thinking and re-understanding, to deepen the basic theory. The fifth chapter summarizes the three strategic values of the development of night tourism, the three strategies for the innovative development of night tourism, and summarizes the five major trends of night tourism. In the sixth chapter, the innovative design of night tourism products and its development model is carried out. In the seventh chapter, Songjiang is selected as a case study to study the strategy of night development, pointing out its future development ideas.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592
本文编号：2190710
[Abstract]:The rapid development of tourism and people's diversified tourism demand gave birth to a new tourism mode of night tourism. The success of Guilin "impression Liu Sanjie" highlights the economic and social effects of night tourism, which is regarded as a new growth point in the development of tourism, and has great development potential. As more and more domestic tourist destinations begin to pay attention to night tourism and actively develop night tourism market, how to avoid blind development of night tourism and how to innovate and develop night tourism has become a problem worth paying attention to. From this point of view, this paper makes a systematic study on the innovation and development of night tourism through theoretical analysis and summary of the present situation. The full text is divided into seven chapters. The first chapter introduces the research background, research significance, research content, research methods and innovations. The third chapter summarizes the current situation of the development of night tourism, summarizes the general situation of the development of night tourism and existing problems, the fourth chapter through the production conditions of night tourism, the definition of concepts and characteristics of re-thinking and re-understanding, to deepen the basic theory. The fifth chapter summarizes the three strategic values of the development of night tourism, the three strategies for the innovative development of night tourism, and summarizes the five major trends of night tourism. In the sixth chapter, the innovative design of night tourism products and its development model is carried out. In the seventh chapter, Songjiang is selected as a case study to study the strategy of night development, pointing out its future development ideas.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592
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，本文编号：2190710
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