基于游客认知视角的旅游地安全风险评价研究

发布时间：2018-08-23 08:31

【摘要】：旅游安全是旅游业发展的基本前提和重要保障，没有安全也就没有旅游。游客安全认知的好坏对旅游地的形象和旅游业的发展具有重要影响。为此，本研究通过梳理国内外旅游安全研究文献，界定和阐述旅游安全风险的相关概念和基础理论，初步构建了基于游客认知视角的旅游地安全风险评价体系，并利用均值法和因子评价法对厦门市鼓浪屿旅游地安全风险状况进行实证测评，并采用OLS回归模型对游客安全风险认知水平结构进行剖析。具体结论如下：（1）本研究分别从总体、性别、旅游形式和来厦门旅游次数角度分别测算厦门市旅游安全风险均值水平。从总体上看，多数旅游活动环节安全水平皆较高；各旅游环节要素的安全等级大多为一般。从性别上看，男性游客在旅游环节及其要素中的安全评价大多高于女性游客。从来厦门旅游频数上看，首次旅游的游客对旅游环节的安全评价要高于不止一次旅游的游客；首次旅游的游客在多数旅游环节要素中要低于多次旅游的游客。从旅游形式上看，不同旅游形式的游客对旅游环节安全风险的总体评价具有明显的差异；随团旅游的游客在多数旅游环节要素中的安全评价要低于散客旅游。（2从因子评价结果来看，整体旅游环节要素的KMO值在0.89上，，其总方差贡献率为62.59%。从旅游安全风险总体评价值可以看出，其总体评价值为2.51，说明游客认为厦门市旅游安全水平较低。在各旅游要素中，各旅游环节的KMO值均在0.75以上，方差贡献率皆在51%以上。从各旅游环节安全评价水平上看，旅游交通环节的评价水平最高，景区游览和购物环节位居其次，住宿环节的评价值最低。（3）从OLS模型结果上看，研究显示，单一旅游环节的安全认知水平对总体旅游安全认知水平具有明显的正向影响。在整个旅游环节的安全认知水平中，游览环节和娱乐环节的安全认知水平对旅游总体认知水平具有正向作用。在加入性别、来厦门旅游次数和旅游形式虚拟变量后，游览环节、购物环节和娱乐环节的安全认知水平对总体旅游安全认知水平起着正向影响。
[Abstract]:Tourism security is the basic premise and important guarantee of tourism development. The quality of tourist safety cognition has an important impact on the image of tourist destination and the development of tourism. Therefore, through combing the domestic and foreign tourism safety research literature, defining and expounding the related concepts and basic theories of tourism security risk, this paper preliminarily constructs the tourism destination security risk evaluation system based on tourists' cognitive perspective. The average value method and factor evaluation method are used to evaluate the security risk situation of Gulangyu tourist destination in Xiamen City, and the OLS regression model is used to analyze the structure of tourists' security risk cognition level. The specific conclusions are as follows: (1) this study estimates the average level of tourism security risk in Xiamen from the perspectives of overall sex tourism form and number of trips to Xiamen. On the whole, the security level of most tourism activities is relatively high, and the security level of each tourism element is mostly general. From the gender point of view, male tourists in the tourism sector and its elements of security evaluation is higher than female tourists. From the point of view of the frequency of tourism in Xiamen, the safety evaluation of tourism links of first-time tourists is higher than that of tourists who travel more than once, and the first-time tourists are lower than those who travel many times in most elements of tourism links. From the perspective of tourism form, the overall evaluation of the security risk of tourism links by tourists of different forms of tourism has obvious differences; (2) from the factor evaluation results, the KMO value of the whole tourism element is 0. 89, and its total variance contribution rate is 62.59. It can be seen from the overall evaluation value of tourism security risk that the overall evaluation value is 2.51, which indicates that tourists think that the level of tourism security in Xiamen is relatively low. Among the tourism elements, the KMO value of each tourism link is above 0.75, and the contribution rate of variance is above 51%. Judging from the level of safety evaluation of each tourism link, the evaluation level of tourism traffic link is the highest, scenic spot tour and shopping link is the second, and the evaluation value of accommodation link is the lowest. (3) according to the results of OLS model, the study shows that, The level of safety cognition of a single tourism link has a significant positive impact on the overall level of tourism safety cognition. In the whole safety cognition level of tourism link, the safety cognition level of tour link and entertainment link has positive effect on the overall tourism cognition level. After adding sex, number of trips to Xiamen and virtual variables of tourism form, the safety cognition level of tour link, shopping link and entertainment link has a positive influence on the overall tourism safety cognition level.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

【参考文献】