新闻媒介监测与旅游企业经营管理
发布时间：2018-09-12 17:43
【摘要】：伴随着现代媒体的不断发展,信息的传播速度更加快捷,传播的范围更加广泛。其中,媒介检测在通过对电视、广播、网络、报纸进行监测中可以了解新闻发生的动向,并能够及时将旅游企业的正面活动以及负面活动进行及时报道,从而提高旅游企业自身的发展,为旅游企业提供相应的公关价值评估以及竞争态势的定性分析,从根本上提高整个旅游企业经营活动中的质量管理。
[Abstract]:With the continuous development of modern media, the speed of information dissemination is faster and the scope of dissemination is more extensive. Among them, media detection can be used to monitor television, radio, network and newspapers to understand the trend of news, and to report the positive and negative activities of tourism enterprises in a timely manner. In order to improve the development of tourism enterprises, provide tourism enterprises with the corresponding evaluation of public relations value and qualitative analysis of the competitive situation, fundamentally improve the quality management of the whole tourism enterprises.
【作者单位】： 遵义师范学院历史文化与旅游管理学院;
【分类号】：F592.6;G206
[Abstract]:With the continuous development of modern media, the speed of information dissemination is faster and the scope of dissemination is more extensive. Among them, media detection can be used to monitor television, radio, network and newspapers to understand the trend of news, and to report the positive and negative activities of tourism enterprises in a timely manner. In order to improve the development of tourism enterprises, provide tourism enterprises with the corresponding evaluation of public relations value and qualitative analysis of the competitive situation, fundamentally improve the quality management of the whole tourism enterprises.
【作者单位】： 遵义师范学院历史文化与旅游管理学院;
【分类号】：F592.6;G206
【参考文献】
相关期刊论文 前2条
1 韦雪豫;;利用新闻媒介监测提高旅游企业经营管理质量[J];广西质量监督导报;2008年12期
2 薛秀芬;屈迪;王超;;辽宁省提高旅游企业核心竞争力的途径[J];环渤海经济w，
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