新安江“江雾”旅游传播价值的挖掘和构建
发布时间：2018-09-14 08:20
【摘要】：自上世纪50年代起,建德旅游业因新安江水库的建成而在相当一段时期内风生水起,随着其传统旅游产品的老化以及淳安千岛湖旅游业的蓬勃发展,建德的旅游业始终处于被市场冷落的状态。旅游产品缺乏核心市场竞争力是建德旅游业无法复兴的关键,同理,设计出一个能“拿得出手”的拳头产品则是复兴建德旅游业的关键。 建德新安江的江雾是新安江水电站建成后形成的独特自然景观,有“白沙奇雾”的美称。新安江水电站百米高的坝底流出的江水,其水温常年保持在14-17℃,不仅调节了沿江下游20公里范围内的气候,更在大坝下游4公里的新安江水面上形成如梦如幻的江雾美景,是不可多得的旅游资源。 笔者通过实地考察、查找文献资料、借鉴优秀案例经验等方法,为项目的传播价值作出评估和构建,为项目改造提出了具有操作性的传播策略。从传播学的角度出发,为建德旅游的崛起助一臂之力。 本论文分两大部分,第一部分是作品阐述,介绍方案的背景和价值,以及写作过程。第二部分是江雾产品设计,作品从传播五要素的角度对江雾的旅游价值及传播价值的深入挖掘,对江雾进行了产品化设计,同时将江雾产品设计与建德其它旅游资源联动考虑,以期使江雾产品成为能带动建德旅游产业的核心优质产品。
[Abstract]:Since the 1950s, due to the construction of the Xinanjiang Reservoir, the tourism industry of Jiande has developed in a certain period of time, with the aging of its traditional tourism products and the vigorous development of the tourism industry of Chun'an Thousand Island Lake. Jiande's tourism industry has always been neglected by the market. The lack of core market competitiveness of tourism products is the key to the revival of Jiande tourism. Similarly, the key to rejuvenate Jiande tourism is to design a key product that can be "taken". Jiande Xinan River fog is a unique natural landscape formed after the completion of Xinanjiang Hydropower Station. The water temperature of the water flowing out of the 100 meters high dam bottom of the Xinanjiang Hydropower Station is kept at 14-17 鈩，
本文编号：2242112
[Abstract]:Since the 1950s, due to the construction of the Xinanjiang Reservoir, the tourism industry of Jiande has developed in a certain period of time, with the aging of its traditional tourism products and the vigorous development of the tourism industry of Chun'an Thousand Island Lake. Jiande's tourism industry has always been neglected by the market. The lack of core market competitiveness of tourism products is the key to the revival of Jiande tourism. Similarly, the key to rejuvenate Jiande tourism is to design a key product that can be "taken". Jiande Xinan River fog is a unique natural landscape formed after the completion of Xinanjiang Hydropower Station. The water temperature of the water flowing out of the 100 meters high dam bottom of the Xinanjiang Hydropower Station is kept at 14-17 鈩，
本文编号：2242112
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