国内旅游景区门票定价模型:理论分歧与研究展望
发布时间：2018-11-17 08:10
【摘要】：旅游景区门票价格是近年来国内关注和争论的焦点问题,克服定价的随意性,凭借科学的定价方法和模型制定合理的门票价格是旅游学者的探索方向。首先,将现有的定价模型归纳为4种类型;然后,对其进行评价和比较后指出定价模型的显著差异是由所依托的学科背景和价格理论不同而产生的,体现了理论根源上的分歧;最后,对未来研究的共识基础和研究方向进行展望。
[Abstract]:In recent years, ticket price of scenic spots is the focus of domestic attention and controversy. To overcome the arbitrariness of pricing and to make a reasonable ticket price with scientific pricing methods and models is the exploration direction of tourism scholars. Firstly, the existing pricing models are classified into four types, and then, after the evaluation and comparison, it is pointed out that the significant differences in pricing models are caused by the different disciplinary backgrounds and pricing theories, which reflect the differences in the theoretical roots. Finally, the consensus foundation and research direction of future research are prospected.
【作者单位】： 济宁学院文化传播系;西北大学经济管理学院;
【基金】：2014年国家社科基金重点项目:“丝绸之路经济带”旅游合作的基础和路经研究(编号:14AJY025)资助项目
【分类号】：F592
[Abstract]:In recent years, ticket price of scenic spots is the focus of domestic attention and controversy. To overcome the arbitrariness of pricing and to make a reasonable ticket price with scientific pricing methods and models is the exploration direction of tourism scholars. Firstly, the existing pricing models are classified into four types, and then, after the evaluation and comparison, it is pointed out that the significant differences in pricing models are caused by the different disciplinary backgrounds and pricing theories, which reflect the differences in the theoretical roots. Finally, the consensus foundation and research direction of future research are prospected.
【作者单位】： 济宁学院文化传播系;西北大学经济管理学院;
【基金】：2014年国家社科基金重点项目:“丝绸之路经济带”旅游合作的基础和路经研究(编号:14AJY025)资助项目
【分类号】：F592
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