粤西地区滨海旅游旅游者类型研究
发布时间：2018-12-18 19:30
【摘要】：滨海旅游作为旅游业发展最迅速的领域，相关的研究也成为旅游研究的热点。我国滨海旅游业起步较晚，但发展较为迅速，国内关于滨海旅游的研究总体上偏重于旅游客体的研究，主要集中在旅游资源的评价及其开发，旅游胜地的案例研究和滨海旅游发展中的问题研究等几个方面，而对滨海旅游的旅游主体研究则比较少。 广东省西部沿海地区滨海旅游资源非常丰富，为滨海旅游业发展提供了得天独厚的条件，但其滨海旅游在全国并没有太大的影响力。因此，本文从旅游主体角度出发，以粤西滨海旅游旅游者为研究对象，在旅游者类型划分的理论基础上，通过调查问卷，结合数据分析软件EXCEL和SPSS19.0，得出粤西滨海旅游旅游者的主要有四种类型：放松身心的旅游者、追求兴趣和挑战的旅游者、追求社交的旅游者和追求休闲娱乐的旅游者。然后通过不同类型的旅游者对于旅游体验的评价分析，提出了提升粤西滨海旅游竞争力的建议。
[Abstract]:As the most rapid development of tourism, coastal tourism has become a hot spot in tourism research. China's coastal tourism started late, but developed rapidly. The domestic research on coastal tourism is focused on the study of tourism object, mainly on the evaluation and development of tourism resources. The case study of tourist resort and the study of problems in the development of coastal tourism are few, but the research on tourism subject of coastal tourism is relatively few. Coastal tourism resources in the western coastal areas of Guangdong Province are very rich, which provides unique conditions for the development of coastal tourism, but its coastal tourism does not have too much influence in the whole country. Therefore, from the perspective of tourism subject, this paper takes the coastal tourists of western Guangdong as the research object, on the basis of the theory of the classification of tourists, through the questionnaire, combined with the data analysis software EXCEL and SPSS19.0,. It is concluded that there are four main types of coastal tourists in western Guangdong: relaxed tourists, tourists pursuing interest and challenge, social tourists and leisure tourists. Then, through the analysis of different types of tourists' evaluation of tourism experience, the paper puts forward some suggestions to enhance the competitiveness of coastal tourism in western Guangdong.
【学位授予单位】：广东财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
本文编号：2386387
[Abstract]:As the most rapid development of tourism, coastal tourism has become a hot spot in tourism research. China's coastal tourism started late, but developed rapidly. The domestic research on coastal tourism is focused on the study of tourism object, mainly on the evaluation and development of tourism resources. The case study of tourist resort and the study of problems in the development of coastal tourism are few, but the research on tourism subject of coastal tourism is relatively few. Coastal tourism resources in the western coastal areas of Guangdong Province are very rich, which provides unique conditions for the development of coastal tourism, but its coastal tourism does not have too much influence in the whole country. Therefore, from the perspective of tourism subject, this paper takes the coastal tourists of western Guangdong as the research object, on the basis of the theory of the classification of tourists, through the questionnaire, combined with the data analysis software EXCEL and SPSS19.0,. It is concluded that there are four main types of coastal tourists in western Guangdong: relaxed tourists, tourists pursuing interest and challenge, social tourists and leisure tourists. Then, through the analysis of different types of tourists' evaluation of tourism experience, the paper puts forward some suggestions to enhance the competitiveness of coastal tourism in western Guangdong.
【学位授予单位】：广东财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
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