旅华外国游客入境口岸选择实证研究

发布时间：2019-01-30 17:15

【摘要】：采用对应分析方法,把市场需求特征(变量)和选择的入境口岸(样本)载荷同时反映在同一坐标轴平面上,分析旅华外国游客入境口岸选择规律。研究表明:①受区位和航空通达性影响,洲际游客入境口岸选择较为集中,而洲内游客入境口岸相对分散。②初次访华的观光型客源多选择从旅游资源特色鲜明的北京入境,多次访华的商务型客源主要从传统商业城市和改革开放"窗口"广州入境,二次访华的休闲度假型客源选择从上海入境则得益于长三角的整体优势。③入境口岸选择对游客后继行为影响显著,从北京入境的游客在华停留时间和旅游线路较长,从广州入境的游客多把广州作为单一的目的地且停留时间较短,从上海入境的旅游者访华次数和停留时间居于两者之间。
[Abstract]:Using the method of correspondence analysis, the characteristics of market demand (variable) and the load of selected port of entry (sample) are reflected on the plane of the same coordinate axis at the same time, and the law of choosing the entry port of foreign tourists in China is analyzed. The results show that: (1) due to the influence of location and air accessibility, the choice of ports of entry for intercontinental tourists is relatively concentrated, while the ports of entry for domestic tourists are relatively dispersed. The business visitors who have visited China many times have mainly entered Guangzhou from the traditional commercial cities and the "window" of reform and opening up. The choice of leisure and vacation tourists from Shanghai for the second visit to China benefits from the overall advantages of the Yangtze River Delta. 3 the choice of entry ports has a significant impact on the subsequent behavior of tourists, and tourists entering from Beijing have a long stay in China and long tourist routes. Most visitors from Guangzhou regard Guangzhou as a single destination and stay for a short time, while tourists from Shanghai visit China and stay between the two.
【作者单位】：河南财经政法大学旅游与会展学院;
【基金】：教育部人文社会科学研究规划基金项目(12YJAZH204) 河南省教育厅人文社会科学重点项目(2013-ZD-055) 河南财经政法大学重大课题(201307)
【分类号】：F592.7

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