浅谈越南旅行社企业使用网络营销应用的情况与对策

发布时间：2019-02-11 18:34

【摘要】：随着科学技术的发展,互联网的出现,互联网的高速发展标把人们进入网络经济时代,网络时代使人们的生活方式、思维方式、生产方式、行为方式等都发生了重大变化,促进了经济的发展。同时互联网的发展也让企业之间的竞争更加激烈,客户的需求也越来越高,对企业的传统营销活动产生了极大的冲击,因此企业营销环境变化不少,网络不仅仅能够让企业和全球的客户直接沟通,还可以让企业建立全球营销网络需要投入大量的资金和人力,并且网络还为顾客提供大量的商品信息,让企业间的竞争加剧。现在以网络为营销主要手段的网络营销已经成为企业营销的主流方式。网络时代改变了旅游业的经营理念、经营组织、经营方法和方式,旅游业对信息的高度依赖决定了旅游业与网络的结合是必然的选择。旅游网络营销则要适应新发展的新策略。而在实际运用上,技术和操作上还存在什么问题?在这种情况下,目前越南企业如何利用网络营销的情况?企业怎么利用网络来做营销?这些都值得我们去深思。本文正是基于上述原因,从企业的角度来分析网络对越南旅游企业营销的影响,并且在目前网络时代背景下,对越南旅行社企业提出建议与对策让他们更好地利用网络营销。
[Abstract]:With the development of science and technology, the emergence of the Internet, the rapid development of the Internet has brought people into the era of network economy. It promoted the development of economy. At the same time, the development of the Internet has also made the competition between enterprises more intense, and the demand of customers is becoming higher and higher, which has had a great impact on the traditional marketing activities of enterprises, so the marketing environment of enterprises has changed a lot. The network not only enables enterprises to communicate directly with customers around the world, but also allows enterprises to set up a global marketing network that requires a lot of capital and manpower, and the network also provides customers with a large amount of information on commodities, which intensifies the competition among enterprises. Now network marketing as the main means of marketing has become the mainstream of enterprise marketing. The network age has changed the tourism management idea, the management organization, the management method and the way, the tourism highly depends on the information decided the tourism and the network union is the inevitable choice. Tourism network marketing should adapt to the new development of new strategies. What are the technical and operational problems in practical application? In this case, how do Vietnamese enterprises make use of network marketing? How does the enterprise use the network to do the marketing? All these are worth thinking about. Based on the above reasons, this paper analyzes the impact of the network on the marketing of Vietnamese tourism enterprises from the perspective of enterprises, and under the background of the current network era, puts forward suggestions and countermeasures to Vietnamese travel agency enterprises so that they can make better use of network marketing.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F593.33

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