基于扎根理论的美国游客中国意象研究
发布时间：2019-06-15 13:37
【摘要】：旅游目的地意象是入境游客对目的地认知的核心内容,也是其对外传播中国形象的主要载体。本文以旅华美国游客为研究对象,以旅游目的地意象为研究内容,通过4批次全程客流跟踪的调研方式获取了开放式语句资料。采用扎根理论的研究方法,开放式编码抽取了旅华美国游客对中国意象认知的11个主范畴,主轴编码构建了典范模型,继而开发了入境游客目的地意象认知的故事线。研究结果表明:旅游吸引物、自然环境、人文环境及社会特征是游客目的地意象形成的因果条件;目的地所提供的各项旅游服务以及人际互动成为重要的中介条件;目的地意象形成的主要脉络是情感涉入;游客的目的地城市意象会刺激并促使游客产生行为意图。
[Abstract]:The image of tourist destination is not only the core content of inbound tourists' cognition of destination, but also the main carrier of its external dissemination of Chinese image. In this paper, American tourists in China are taken as the research object, and the tourist destination image is taken as the research content, and the open sentence data are obtained through the investigation of four batches of whole process passenger flow tracking. By using the research method of rooted theory, 11 main categories of American tourists' cognition of Chinese image are extracted by open coding, and the model is constructed by spindle coding, and then the storyline of destination image cognition of inbound tourists is developed. The results show that tourism attraction, natural environment, human environment and social characteristics are the causal conditions for the formation of tourists' destination image; the tourism services provided by destination and interpersonal interaction become important intermediary conditions; the main context of destination image formation is emotional involvement; tourists' destination city image will stimulate and promote tourists to produce behavioral intention.
【作者单位】： 陕西师范大学旅游与环境学院;
【基金】：国家自然科学基金“基于客流跟踪的旅华游客目的地意象认知研究”(40901077);国家自然科学基金“旅游流与目的地耦合:因素及模型与机制研究——六大城市入境旅游为例”(41271158)
【分类号】：F597.12
[Abstract]:The image of tourist destination is not only the core content of inbound tourists' cognition of destination, but also the main carrier of its external dissemination of Chinese image. In this paper, American tourists in China are taken as the research object, and the tourist destination image is taken as the research content, and the open sentence data are obtained through the investigation of four batches of whole process passenger flow tracking. By using the research method of rooted theory, 11 main categories of American tourists' cognition of Chinese image are extracted by open coding, and the model is constructed by spindle coding, and then the storyline of destination image cognition of inbound tourists is developed. The results show that tourism attraction, natural environment, human environment and social characteristics are the causal conditions for the formation of tourists' destination image; the tourism services provided by destination and interpersonal interaction become important intermediary conditions; the main context of destination image formation is emotional involvement; tourists' destination city image will stimulate and promote tourists to produce behavioral intention.
【作者单位】： 陕西师范大学旅游与环境学院;
【基金】：国家自然科学基金“基于客流跟踪的旅华游客目的地意象认知研究”(40901077);国家自然科学基金“旅游流与目的地耦合:因素及模型与机制研究——六大城市入境旅游为例”(41271158)
【分类号】：F597.12
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1 赵Z，
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