三维动画技术在茶品牌包装中的应用

发布时间：2018-06-29 18:08

  本文选题：三维动画技术 + 茶品牌　； 参考：《福建茶叶》2017年09期

【摘要】：茶品牌包装既应该表现出茶品牌的行业特征、产品特征以及文化特征,还需要一定的商业诉求,在销售的过程中起到宣传的作用。我国传统的茶品牌包装设计采用绘制或者机器统一打印标签的方式进行产品包装,这种方式虽然简单快速,但是从包装效果来说,一方面是受众已经厌倦了这种传统的茶品包装方式。二是包装不突出、不鲜明,也难以在琳琅满目的茶叶市场中形成竞争优势。为此,借助三维动画技术应用进行茶品牌包装过程中融入三维动画技术,借助虚拟化设计、动态化设计进行茶品牌包装,对于提高包装设计的多样化和开放性有积极意义。为此本文在分析中结合三维动画技术的应用,对该技术在产品牌包装中的应用和表现进行了探讨。
[Abstract]:Tea brand packaging should not only show the industry characteristics, product characteristics and cultural characteristics of tea brand, but also need certain commercial appeal, play a role in the marketing process. The traditional tea brand packaging design of our country adopts the way of drawing or machine printing label to carry on the product packaging, this way is simple and fast, but from the packaging effect, On the one hand, the audience has been tired of this traditional tea packaging. Second, the packaging is not prominent, not bright, but also difficult to form a competitive advantage in the dazzling tea market. Therefore, the application of 3D animation technology in tea brand packaging process, virtual design, dynamic design for tea brand packaging, for improving the diversity and openness of packaging design has a positive significance. In this paper, the application and performance of this technology in brand packaging are discussed in combination with the application of 3D animation technology.
【作者单位】： 海口经济学院;
【分类号】：TS206;TS272
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本文编号：2082913