湘西土家族文化在蜂蜜品牌包装中的应用研究
发布时间：2018-11-13 14:56
【摘要】：本文主要讲述了对旅游景点的产品的提炼,通过对于当地文化以及所特有产品的挖掘,来发现我们旅游产品没有涉及到的领域,能让人了更好的解我们土家族所独有的文化,更能够开发出更多具有当地特色的产品。对于土家族文化的提炼,以及品牌图案在包装上的应用,发现目前土家族神话故事自流传下来还存在一些空缺,通常都是口口相传,没有留下相应的图案,相应的设计对于空缺进行了补全,对所缺少的图案进行了绘制。本文就如何在包装上去传承文化,做了一些自己的见解,希望能够借此推动文化的进一步传承,从而引起更多人的关注,也希望有更多的人以一种特有的新的方式去发扬本民族文化,让文化的传承不仅仅局限在传统的方式上面,给予传统文化新的未来。
[Abstract]:This article mainly describes the extraction of the products of tourist attractions, through the excavation of local culture and unique products, to discover the areas that our tourism products are not involved in, which can make people better understand the unique culture of our Tujia nationality. More able to develop more products with local characteristics. With regard to the extraction of Tujia culture and the application of brand designs in packaging, it is found that there are still some gaps in Tujia mythological stories since they have been handed down, usually by word of mouth, without leaving corresponding patterns. The corresponding design fills up the vacancy and draws the missing pattern. This article has made some own opinions on how to pass on culture on packaging, hoping to promote the further transmission of culture, thus attracting more people's attention. It is also hoped that more people will carry forward their national culture in a unique new way, so that cultural heritage is not confined to the traditional way, giving the traditional culture a new future.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.2
本文编号：2329496
[Abstract]:This article mainly describes the extraction of the products of tourist attractions, through the excavation of local culture and unique products, to discover the areas that our tourism products are not involved in, which can make people better understand the unique culture of our Tujia nationality. More able to develop more products with local characteristics. With regard to the extraction of Tujia culture and the application of brand designs in packaging, it is found that there are still some gaps in Tujia mythological stories since they have been handed down, usually by word of mouth, without leaving corresponding patterns. The corresponding design fills up the vacancy and draws the missing pattern. This article has made some own opinions on how to pass on culture on packaging, hoping to promote the further transmission of culture, thus attracting more people's attention. It is also hoped that more people will carry forward their national culture in a unique new way, so that cultural heritage is not confined to the traditional way, giving the traditional culture a new future.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.2
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