我国中职教育吸引力弱化趋势的市场学分析

发布时间：2017-12-30 18:41

本文关键词：我国中职教育吸引力弱化趋势的市场学分析　出处：《职业技术教育》2014年19期 　论文类型：期刊论文

【摘要】：自2011年起,我国中职教育吸引力呈弱化趋势,在校生规模逐年降低,且降幅逐年加大。基于市场学相关理论,造成这一现象的主要原因在于:人力资源市场分割现象越来越严重,中职教育功能、价值与社会预期脱节,教育服务面临普通高中和社会培训机构的"双向替代",民众对中职教育服务质量满意度较低等。提升中职教育吸引力,需立足现实,尽力降低人力资源市场分割的负面效应,强力推进"中高职衔接"与"普职沟通",科学确立中职教育办学目标与服务理念,构建面向社会的投资融资机制,推进办学体制机制创新。
[Abstract]:Since 2011, the attractiveness of secondary vocational education in China has been weakening, the scale of students in school has been decreasing year by year, and the decline has been increasing year by year. The main reason for this phenomenon is that the phenomenon of human resource market segmentation is becoming more and more serious, secondary vocational education function, value and social expectations are out of step. The education service faces the "two-way substitution" of the ordinary high school and the social training institution, and the people's satisfaction with the quality of the secondary vocational education service is low. To enhance the attraction of the secondary vocational education, we need to base on the reality. We should try our best to reduce the negative effect of the segmentation of human resource market, push forward the connection between middle and higher vocational education and communication of general vocational education, scientifically establish the goal and service concept of secondary vocational education, and construct a social-oriented investment and financing mechanism. We will promote innovation in the system and mechanism of running schools.
【作者单位】：河北科技师范学院;
【基金】：教育部人文社会科学研究基金项目《中职教育质量评价体系及保障机制研究》(11YJA880132),主持人:闫志利
【分类号】：G718.3
【正文快照】： 职业教育的吸引力表现在人们关注、了解职业教育,对职业教育和毕业生具有良好印象,愿意接受职业教育[1]。在考虑未来的学习时,把职业教育作为选项之一,并愿意推荐给亲友[2]。《国家中长期教育改革和发展规划纲要(2010-2020年)》就增强职业教育吸引力作出具体部署,确立了2015年

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